The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the television industry, content valuation is an essential element of strategic decision-making. Demand data from a reliable source such as Parrot Analytics can provide meaningful insights to content evaluators. Let’s take "AlRawabi School For Girls" as an example of how it relates to content valuation.
One way to use demand data is to inform acquisition decisions. Based on the data provided, "AlRawabi School For Girls" has seen an increase in demand in the US by 167.9% over the course of February 2024. A high percentage indicates that the show has engaged with the audience and could be further viewed as a viable acquisition for a platform. Furthermore, by examining the top 10 global markets where the show is most in-demand over the last 30 days, we can see that the show outperforms the average TV show in each of these markets. This means that the show has the potential to attract a sizable audience in different countries and markets.
Another way to use demand data is for content valuation. Content valuation is instrumental for pricing content accurately, budgeting content, and negotiating distribution rights. For example, the Parrot Pulse for "AlRawabi School For Girls" indicates that the show's worldwide audience demand across all platforms is okay, while its travelability is poor. Travelability is a dimension that measures the international demand for a show relative to its home market. This suggests that the show has limitations concerning international demand. Therefore, the show's valuation should reflect this particular limitation.
Demand data can also help executives with programming decisions. For instance, the analysis shows that the show’s popularity is on the rise in the US market, and the audience demand for the show has increased by 167.9% over the course of February 2024. This information could prompt an executive to consider making more episodes of the show or developing peripheral content.
Finally, demand data can be useful in determining distribution decisions like franchisability and reachability. While "AlRawabi School For Girls" has negative scores in both aspects, indicating that its ability for spin-offs is quite limited, exposure to a wider audience is also low. Therefore, data insights indicate that the show is more suited for certain audiences and may not have the mass-market appeal necessary to attract a broader audience.
Overall, executives can use demand data to make more informed decisions. In the case of "AlRawabi School For Girls," executives can determine whether the show is performing well in its target markets and potentially consider it for acquisition, weigh performance to improve its value, make programming decisions based on its popularity, and gauge spin-off potential and exposure to a wider audience.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as AlRawabi School For Girls (مدرسة الروابي للبنات).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as AlRawabi School For Girls (مدرسة الروابي للبنات) from partners like Netflix.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for AlRawabi School For Girls (مدرسة الروابي للبنات)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as AlRawabi School For Girls (مدرسة الروابي للبنات). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. AlRawabi School For Girls (مدرسة الروابي للبنات)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as AlRawabi School For Girls (مدرسة الروابي للبنات), including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s AlRawabi School For Girls (مدرسة الروابي للبنات) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for AlRawabi School For Girls (مدرسة الروابي للبنات), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for AlRawabi School For Girls (مدرسة الروابي للبنات) in the United States. We provide our partners with far-reaching TV series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.