As an entertainment executive, demand data can provide valuable insights that can inform content, distribution, and acquisition decisions. A case in point is the analysis of "Black Butler" for the month of December 2023 in the United States, using Parrot Analytics' demand data. One way demand data can be used is in content valuation. By analyzing the show's audience demand, executives can determine the value of this IP to their platform or a potential buyer.
For instance, with 5.1 times the audience demand of the average TV show in the United States over the last 30 days, "Black Butler" has good demand metrics. The fact that only 8.6% of all TV shows have this level of demand is another positive sign of this TV series's popularity. Furthermore, executives can see how demand for the show has increased recently, which is crucial when deciding on future content investments.
The show's ranking information can also help executives to make important programming decisions. "Black Butler" moved up in its rank by 375 spots during December in the United States, reaching peak rank of #1180. These data show that the show's audience demand is growing, which will help in the decision-making process when it comes to programming decisions.
Demand data can also reveal the characteristics of the show's audience. For instance, the demand data on the show's genre shows that "Black Butler" ranks at the 93.9th percentile in the drama genre, meaning it has higher demand than 93.9% of all drama titles in the United States. Additionally, by analyzing the top 10 global markets where "Black Butler" is most in-demand, executives can tailor their distribution and marketing strategies for maximum impact. In this case, Parrot Analytics shows that the United States is "Black Butler"'s number one market globally, with good audience demand of 4.7x.
Demand data can also be used to identify which other titles that fans of "Black Butler" also like. This information can help executives to make more informed acquisition or creation decisions by identifying the related content that might complement "Black Butler" on their platform or network.
The Parrot Pulse for "Black Butler" provides an independent measure of its global performance across six dimensions. These metrics can help TV executives ascertain the potential success of a show in different markets. For instance, the report shows that "Black Butler" has good audience demand in Japan, which could inform acquisition decisions for this region.
Demand data can also help executives to make marketing decisions, as they can identify audience preferences and reactions to different elements of the show. For example, Parrot Analytics shows that demand for "Black Butler" spiked in mid-December 2023 in the United States, which could indicate the effectiveness of marketing campaigns during this period.
In conclusion, by using Parrot Analytics' demand data, entertainment executives can make more informed content, acquisition, distribution, and marketing decisions. By analyzing the audience demand for "Black Butler" in December 2023, we have shown how demand data can be applied to several crucial decision-making processes.
