As an entertainment executive, understanding your audience's demand is critical in making informed decisions and ensuring your content investment strategies are on track. Parrot Analytics' demand data for "Black Butler" in February 2024 in the United States provides meaningful insights into evaluating content across several key dimensions and supports data-driven decision-making. Here are some ways entertainment executives can use these insights to make more informed decisions:
1. Valuing Content: Parrot Analytics' content valuation system is based on demand data and answers questions such as how much a series is worth. In the case of "Black Butler," its demand data reveals that it has 5.3 times the audience demand of the average show in the United States, which indicates good demand. Additionally, "Black Butler" is higher than 93.8% of all drama titles in the United States. This can inform decisions around content valuation for this title and can help evaluate its worth on a specific platform.
2. Acquisition Decisions: By examining the top 10 global markets for "Black Butler," we find that this TV series outperformed the demand of the average TV show in each of these markets. This information can be used to identify countries where the show is underrepresented and can be targeted for acquisition. For instance, although its demand data in Russia is just okay, it can highlight further expansion or acquisition opportunities.
3. Travelability: While "Black Butler" has good worldwide audience demand across all platforms, its travelability or international demand relative to its home market is okay. Entertainment executives can use such insight to investigate why this may be and consider possible tweaks in localization or marketing strategies.
4. Programming Decisions: By examining the demand data of "Black Butler," entertainment executives can determine which genres are most appealing to their audience and how this information can improve their programming decisions. For example, this show's demand data shows increasing popularity, making it a valuable show for a platform to retain current subscribers happy or attract new ones to grow its audience. Combining this data with insights on the user preferences and behavior can optimally position this title for optimum reach.
5. Distribution Decisions: "Black Butler" has good demand on the United States, ranking second in the top 10 global markets. In deciding on distribution strategies for this title, executives can investigate how they can replicate this success in other markets and which platforms are better positioned to distribute the show and reach its targeted audience.
In summary, "Black Butler's" demand data can be used to make informed content, acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' demand data and analytics solutions, entertainment executives can confidently invest strategies, optimize spend and calculate economics, assess franchisability potential, and evaluate distribution opportunities.
