The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in an entertainment company, you are likely making many decisions about content creation, acquisition, distribution, and programming. Your success depends on understanding audience demand and using demand data to inform those choices. That's where global content demand measurement and analytics firm Parrot Analytics comes in to help. Let's take the example of "Black Butler" and discover how demand data can help entertainment executives make more informed decisions:
1. Content Valuation - For content valuation purposes, entertainment executives can use demand data to calculate the dollar value contribution of any show to any platform in any region. For instance, using the audience demand data for "Black Butler," executives can determine how much the show is worth based on the demand level in each market. The higher the demand, the higher the price for that content is. Executives can also use demand data to identify the show's potential to mitigate churn and drive subscriber acquisition based on audience engagement levels.
2. Acquisition Decisions – Demand data enables executives to evaluate sources of opportunity for acquiring a TV production company. In the case of "Black Butler," executives could use the show's demand data to evaluate its performance with a content distributor or SVOD platform. The data provides insights into which titles they should buy and how they align with existing content within their library.
3. Distribution Decisions - Using the demand data, linear networks and pay TV networks can make informed decisions about the distribution of content. For example, "Black Butler," which has good demand in the United States, can potentially perform better on linear networks targeting the American audience better than those targeting foreign audiences.
4. Programming Decisions - Demand data also helps TV executives make more informed programming decisions. For instance, by examining the demand trend of "Black Butler" over the last 30 days, the executives can determine whether to invest in developing a spin-off or franchise based on the show's franchisability. This demand data also reveals the show's longevity, and that audience demand for "Black Butler" has been outstanding over its course. By understanding audience demand, executives can tailor their programming strategy and identify the most popular genres to attract or retain subscribers, as well as optimizing release strategy and pricing.
5. Marketing Decisions – Demand data uncovers information that could help executives make smarter marketing decisions. For instance, executives can optimize their pre-release marketing campaigns for a new season of "Black Butler" based on its momentum by speeding up the pace of growth and ensuring the show's relevance within the cultural zeitgeist. They can also find under-monetized titles such as older seasons of "Black Butler" to allocate funds, attract new subscribers, and retain existing ones.
In conclusion, this example of "Black Butler" illustrates how demand data can help entertainment executives make more informed decisions about content creation, acquisition, distribution, and programming. By using demand data, they can uncover valuable insights into the popularity of specific titles, the performance across different regions, genres, and specific time frames, and determine where to focus resources, marketing efforts, and production alignment. Parrot Analytics is working together with entertainment companies to keep them at the top of their industry by providing data-driven insights to make smarter decisions.
Black Butler's travelability to the United States in the last 30 days is 77%, which means that the audience demand for Black Butler is 77% of the demand in its country of origin, Japan. Click through to another market to discover how well Black Butler travels internationally.
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Acquire the best shows from partners such as MBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Black Butler), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Black Butler is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Black Butler also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Butler, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Black Butler in the United States. We provide our partners with deep TV industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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