The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The exceptional audience demand for "My Hero Academia" in the United States, with 50.7 times the audience demand of the average show over the last 30 days, is an indication of its significant popularity. This show is ranked at the 99.9th percentile in the action genre, indicating that it enjoys exceptional demand compared to 99.9% of all action titles in the United States. Moreover, the recent increase in demand over the last 30 days indicates its increasing popularity, which has implications for content valuation. The content value metric can be used to understand how much a title can contribute to any platform, in any region, enabling executives to make informed acquisition and distribution decisions.
The insights on audience demand for "My Hero Academia" can help executives at OTT platforms understand how popular the show is with viewers, and they can use the data to make decisions for licensing or commissioning content. The exceptional demand for the show indicates that it is more likely to drive engagement and subscriptions among viewers. Additionally, the data for the top 10 global markets where "My Hero Academia" is most in-demand can help executives decide on the regions to focus their marketing campaigns for maximum exposure and impact.
Demand data from Parrot Analytics' content valuation system is also useful in making decisions concerning supply and demand. For instance, executives at a TV production company can utilize the data to make informed programming decisions. In this case, the insights on audience demand for "My Hero Academia" can guide production companies in producing similar content or shows that will appeal to viewers who also enjoy watching this show.
The Parrot Pulse for "My Hero Academia" is another valuable tool for entertainment executives. The six dimensions measured by the Parrot Pulse can help executives understand how the show is performing globally and across different markets. Its strong performance across all six dimensions, including franchisability and global appeal/travelability, can indicate its spin-off potential, which studio executives can monetize, expand the franchise and monetize the intellectual property from the series.
Entertainment talent agencies can also leverage demand data to help talent identify shows that they may be able to work with, given affinity analysis and show taste cluster analysis. Additionally, a demand-driven marketing campaign, using insights on audience demand can be implemented by linear networks or pay-TV networks to optimize pre-release marketing campaigns ahead of a show's debut, bringing life to the show at the time of release.
In summary, the insights from demand data can guide content valuation, and enable entertainment executives to make informed acquisition, distribution, programming, and promotion decisions. The analysis of "My Hero Academia" shows how demand data can be used to understand a show's popularity, and support content development at various points in the value chain. With Parrot Analytics' content valuation metric, an economic valuation to measure the dollar-value contribution of a specific title to a specific platform can be estimated with demand-driven precision.
My Hero Academia's travelability to the United States in the last 30 days is 144%, which means that the audience demand for My Hero Academia is 144% of the demand in its country of origin, Japan. Click through to another market to discover how well My Hero Academia travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Hero Academia, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for My Hero Academia in the United States. We provide our partners with extensive content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.