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Making Informed Content Decisions with Demand Data: A Case Study of 'Black Butler' in the US

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Parrot Analytics Insights - January 2024

If you are an entertainment executive who is deciding what TV series to acquire for your streaming platform, you can use the demand data for "Black Butler" in the United States to make an informed acquisition decision. Looking at the analysis above, you can see that the show has good demand, which means it has a high value to the audience. You can also see that the show's demand has been decreasing recently, which might lead you to consider if it is worth the investment for your platform.

The analysis also shows that "Black Butler" has higher demand than 92.9% of all drama titles in the United States, which makes it a good option for your drama category. Additionally, the audience interests section helps you understand what type of viewers would like "Black Butler," and what TV shows to potentially acquire or produce to expand the audience. The affiliation data also provides insights on international demand, which helps you make informed decisions on the global content acquisition and expansion strategy.

If you are deciding which titles to promote on your platform or what to program into your linear or pay TV network, you can use the demand data to make informed programming decisions. For "Black Butler," you can see that demand spiked in mid-January 2024, which means you can boost promotion around that time or consider a repeat run for continuous programming. You can also examine how "Black Butler" performed on a rolling basis versus the last 30 days to determine if it is a long-term investment for your platform.

Further, by looking at the top 10 global markets where "Black Butler" is most in-demand, you can map out solid migration strategies, or apply accurate pricing and release strategies before entering new markets. The good demand for the show in the United States and Japan indicates that it would be a suitable acquisition for streamers operating in those markets. By analyzing this data, you can make informed promotion, acquisition, distribution, or programming decisions based on demand data and valuations.

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