As an entertainment executive, you can utilize demand data provided by Parrot Analytics to make informed content, acquisition, and programming decisions. The demand data for "Boboiboy: Galaxy" in the United States in October 2023 provides some valuable insights into how this show is performing and can be used to guide future strategies.
Firstly, the demand for "Boboiboy: Galaxy" in the United States is good, with 6.3 times the audience demand of the average show over the last 30 days. This data can help content distributors and acquisitions teams to understand the show's value in the current market. When considering content valuation, this demand data provides an economic valuation of the show and reveals its dollar value contribution to any platform in any region.
The demand ranking of this show can be useful in identifying its popularity and audience appeal. For instance, the drop of this show by 984 spots in October can lead to further questions on the reasons behind this decline and how it can be addressed. Comparing the demand of "Boboiboy: Galaxy" over the last 30 and 90 days can also provide information on how this show's demand is evolving, which can help platform executives to identify shows on the rise which may garner higher viewer attraction.
The genre demand percentile is another crucial nugget of information provided in the analysis. Knowing that “Boboiboy: Galaxy” ranks at the 92.8th percentile in the comedy genre can be beneficial in programming decisions. Producers may directly give an insight into how to position humour in their content, while programmers can see how the show ranks in comparison to other titles available in the comedy genre.
Furthermore, the audience decline of "Boboiboy: Galaxy" in October by 60.5% can also reveal viewer trends and preferences, giving an idea of what works and what doesn't. This data enables the platform executives to comprehend if the show requires more marketing or if it may need revisions by production teams.
The Parrot Pulse is another essential tool a streaming service can utilize to measure the global performance of a show. With a good worldwide audience demand but only okay travelability, entertainment executives can appreciate how a show is doing in the international markets. The franchisability rank is an important tool that entertainment talent agencies can leverage to consider possible spin-offs, or how they can further monetize the IP of certain shows.
Finally, the reach and travelability aspects can help platform executives to choose which areas the show can target. Knowing that Malaysia is "Boboiboy: Galaxy"'s number one market globally, platform executives can analyze which TV series, genres, and markets to focus on for acquiring and promoting new content. Understanding the top 10 global markets where "Boboiboy: Galaxy" is most in-demand can provide insights into how this show can perform better in the markets it has already penetrated and where it can be promoted as the data covers all screens, platforms, and shows to potentially match the consumer’s needs.
Conclusion: Overall, content valuation backed up by demand data is a critical component of making informed decisions. With "Boboiboy: Galaxy" in the United States in October 2023 as an example, entertainment executives can use the data provided by Parrot Analytics to guide their decisions regarding content acquisition, distribution, programming, and more. Understanding demand can not only reveal a show's value but how it fair in the current and evolving market.
