As an entertainment executive working for a streaming platform, content distributor, or TV production company, using audience demand data can aid in informed content decisions. For instance, let us take an analysis of "Boboiboy: Galaxy" for the month of January 2024 in the United States to understand how Parrot Analytics demand data can be a game-changer:
1. Content Valuation- When assessing the value of a title on any platform, the Parrot Analytics content valuation system's critical factors are global content demand and supply. Arriving at an economic valuation for a title provides vital information about its worth and drives decision-making for content acquisition. In January 2024, "Boboiboy: Galaxy" had 8.6 times the audience demand compared to the average show in the United States, demonstrating that it was in substantial demand, indicating that it could generate significant revenues to the platform.
2. Acquisition, Programming, and Distribution Decisions- "Boboiboy: Galaxy" has been increasing in demand lately, with a spike observed in late January 2024 in the US. Understanding the demand spikes and where the show is most in demand can help acquire, program, and distribute the title in these regions to develop a niche audience. Additionally, knowing that "Boboiboy: Galaxy" exhibits high demand in the comedy genre in the US can aid in identifying exact marketing verticals for pulling more viewership, acquiring new subscribers, and retaining the current viewership audience.
3. Optimal Release Strategies and Franchisability- Using Demand data, content creators can determine the most opportune time to release a title for optimized viewership, considering the show's momentum (the pace of growth) and longevity (how well audience demand is maintained over time). Additionally, "Boboiboy: Galaxy" exhibits an okay franchisability score, which means there is room for capitalizing on the TV show's success by developing additional revenue streams, such as merchandise, spinoffs, etc.
4. Audience Retention, Acquisition and Relationship Building- In the US market, "Boboiboy: Galaxy" has outstanding audience demand, ranking in the 95.0th percentile in the comedy genre, indicating a strong connection with the show's viewers. Understanding the show's current audience's taste clusters, demographic data, and identifying the geographic regions where the show is most popular ensures making informed decisions for both acquisition and retention of subscribers. By identifying the top 10 global markets where "Boboiboy: Galaxy" is most in-demand over the last 30 days indicates the popularity of the show in different geographical regions, and this information is valuable for determining feasible expansion plans.
5. Competitive Benchmarking- Monitoring how "Boboiboy: Galaxy"stands when compared to other titles available in the market provides useful insights to boost growth strategies, stay competitive, and create offerings that cater to the audience's changing tastes.
In conclusion, Parrot Analytics' demand data provides a significant advantage for entertainment executives in decision-making concerning programming, distribution, content acquisition. From utilizing data on the show's country of origin to traveler ability, reach, momentum, longevity, and beyond, the possibilities and benefits of integrating audience demand data for strategic decision-making are numerous.
