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Using Demand Data to Make Strategic Content Decisions: Insights from 'Boboiboy: Galaxy'

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Parrot Analytics Insights - March 2024

As a TV executive, the demand data presented for "Boboiboy: Galaxy" can be an incredibly useful tool in guiding content decisions and acquisition strategies. Here are a few ways that demand data can help inform strategic decision making:

1. Content Valuation: One of the most important aspects of content is determining what its value is. The demand data presented for "Boboiboy: Galaxy" gives insights into the value of the show and how it is perceived by audiences in different regions. Understanding its demand in different markets can help executives estimate the dollar value contribution of the title for any platform. Similarly, executives can use this data to determine how much they should spend on acquiring new content or investing in new productions.

2. Understanding Audience Demand: The audience demand for "Boboiboy: Galaxy" is good, but it has decreased recently. By looking into the reasons for this decline, executives can adjust their marketing campaigns or content offerings accordingly. Additionally, understanding which genres are most popular with audiences and where the show is most in-demand can help executives make more informed decisions about which shows to acquire and produce.

3. Identifying Travelability: The demand for "Boboiboy: Galaxy" in the United States was 41% of the demand in its country of origin, Malaysia. This data can help executives determine where the show is likely to perform well and where additional marketing efforts may be needed to boost travelability.

4. Evaluating Longevity: The demand for "Boboiboy: Galaxy" has been maintained over time, indicating good longevity. Executives can use this data to determine whether investing in a show is likely to be a good long-term strategy, and to identify catalog content that may be valuable for retaining customers.

5. Comparing Performance Over Time: By examining the peak demand for "Boboiboy: Galaxy" over the last year vs the last 30 days, executives can see how its popularity has changed over time. This type of analysis can be useful for identifying trends, evaluating investments in individual titles, and making informed decisions about future acquisition and production strategies.

By using demand data in these ways, executives can make more informed decisions about content acquisition, production, marketing, and programming. Understanding audience demand and how it shifts over time provides valuable insights that can help executives invest in the right content to retain customers and grow their audience. It can also be useful for showcasing the potential of a show to distributors or potential partners in order to demonstrate its value and attractiveness within a particular market.

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