The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you always need to make informed decisions to grow your business and retain your audience. Demand data can help you with content valuation, programming decisions, acquisition decisions, and distribution decisions. Let's take a look at how demand data on "Brother Vs. Brother" can provide useful insights for your business.
Using demand data, how can you estimate the value of a TV series? "Brother Vs. Brother" has demand of 2.9 times the average show in the United States over the last 30 days, indicating it has a valuable audience. The demand has been increasing lately, rising from 2.6 times the average in the last 90 days. "Brother Vs. Brother" ranks at the 91.7th percentile in the reality genre in December, which means it has higher demand than 91.7% of all reality titles in the United States. The demand data can be leveraged to estimate the value of "Brother Vs. Brother" and determine its contribution to the platform's bottom line.
How can you assess the popularity of the show in specific markets? "Brother Vs. Brother" is most in-demand in the United States, where it has good audience demand of 0.6x. Canada ranks as the second market globally, with okay demand. The show has okay demand in Norway, Portugal, Romania, Spain, and the Netherlands, indicating its decent popularity in those regions. This data can help you make better decisions about where to exhibit or promote specific titles, and create content international audiences demand.
How does demand data help with programming decisions? You can map local white spaces and discover the most-wanted genres in your local market using demand data. Moreover, by looking at the top ten global markets, "Brother Vs. Brother" outperforms the demand of the average TV show in all ten markets. This data can inform your decision on green-lighting new productions or acquisitions that give you a competitive edge in specific markets.
How can you acquire content to retain your current audience or acquire new subscribers? You can find shows that have similar audience appeal to your current audience by leveraging "Brother Vs. Brother." The show has fans with similar interests in other titles like "Beachfront Bargain Hunt," "Flip Or Flop Nashville," and "Love It Or List It." This data can be used to inform acquisition decisions and retain your current audience.
How can you assess the value of exclusivity on a title? "Brother Vs. Brother" had a spike in demand during mid-December. You may have access to data on the sources of that demand, which can help you evaluate the value of exclusivity for this title and allow you to make informed decisions about when and where to release future seasons.
Overall, demand data provides valuable insights for content valuation, programming decisions, acquisition decisions, and distribution decisions. By utilizing demand data trends, you can create smarter policies that will engage a wider audience and keep them loyal to your brand.
This is Brother Vs. Brother's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Brother Vs. Brother travels internationally.
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Acquire the best shows from partners such as W Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Brother Vs. Brother), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as W Network by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular W Network‘s Brother Vs. Brother is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for W Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Brother Vs. Brother, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Brother Vs. Brother in the United States. We provide our partners with extensive content capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.