The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content acquisition, distribution, and programming decisions, which can help you maximize returns on investment. By looking at the case of "Crime Scene Kitchen," we can understand how demand data helps in content valuation and making informed decisions.
One key way Parrot Analytics' demand data can streamline decision-making is through content valuation. Demand data helps to quantify the value of content to any platform and any region. Using Parrot Analytics' content valuation system, you can determine the contribution of a title's dollar value to a platform, calculate the ROI that a title can bring to a platform, and assess the title's impact on engagement across the rest of the catalog.
Looking at "Crime Scene Kitchen," we can see that it has 8.5 times the audience demand of the average show in the United States over the last 30 days, which is a remarkable feat. This level of demand indicates that "Crime Scene Kitchen" is a highly valuable title that can drive significant returns for its platform. The fact that demand for the show has been increasing recently is also a promising indicator of its future value.
Another way that demand data can streamline decision-making is by helping you to assess which titles will resonate best with your target audience. For example, by analyzing which other shows fans of "Crime Scene Kitchen" also love, such as "It's Always Sunny In Philadelphia" and "Modern Marvels," you can gain insights into what types of content your audience is most interested in. This can help guide your acquisition and programming decisions, enabling you to maintain your audience's interest and enhance subscriber retention.
Demand data also helps to uncover new opportunities for content acquisition and distribution. By monitoring which types of content exhibit opportunity for acquisition or production, executives can identify emerging trends in the market and invest accordingly to meet rising demand.
In conclusion, by looking at the example of "Crime Scene Kitchen," we can see how Parrot Analytics' demand data can help entertainment executives to make more informed content valuation, acquisition, distribution, and programming decisions. By leveraging demand insights, executives can identify valuable content, determine the best release strategies and pricing, and find new opportunities to monetize their content. Ultimately, this can help maximize their returns on investment and maintain their competitive edge in the market.
This is Crime Scene Kitchen's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Crime Scene Kitchen travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox‘s Crime Scene Kitchen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Crime Scene Kitchen also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Crime Scene Kitchen, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Sept. 4, 2023, 2:02 p.m. PST using global television demand data from Parrot Analytics for Crime Scene Kitchen in the United States. We provide our partners with extensive television industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.
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