The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the information provided above regarding "Married At First Sight (AU)" shows how demand data can help you make informed programming decisions. Analyzing audience demand data will allow you to determine the show's value, popularity, and demand in different markets, which can help with determining content acquisition, production, and distribution decisions.
You can use demand data to determine the content valuation of "Married At First Sight (AU)." Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply. Using demand data, you can calculate the show's value and its potential revenue contribution to any given platform in any region. Valuation data might answer questions such as how much the show is worth, what is its baseline value, or how much of the show's value is being driven by demand for one of its stars.
The show ranks in the 99.1th percentile in the romance genre, which means that it has a higher demand than 99.1% of all romance titles in the United States. The show also achieved 14.4 times the audience demand of the average show in the United States over the last 30 days. This indicates that the show is highly popular, and knowing the show's popularity can be valuable in making strategic programming decisions. Demand data could help you identify the most popular genres, which shows are likely to attract loyal viewers, and which programs will drive audience growth.
Understanding demand data also helps with reaching audiences in different markets. You can analyze the top 10 global markets where "Married At First Sight (AU)" is most in-demand over the last 30 days to find out where to focus your marketing and distribution efforts. The show outperforms the demand of the average TV show in each of these markets, indicating that it has great potential to expand its reach. Knowing how much demand the show has worldwide, and in different regions in particular, will help you make content acquisition and distribution decisions.
Demand data also reveals audience preferences and tastes. By analyzing the show's demand in comparison to similar titles, you can identify trends and understand the show's appeal. You can gain insights into what elements of the show fans like the most, how to optimize upcoming productions for success, and which titles would complement it the most.
Finally, demand data can help you with subscriber acquisition and retention. Using demand data, you can identify which titles have the most potential for attracting new subscribers, which titles to acquire to keep your current audience happy, or which titles could mitigate subscriber churn. Understanding demand is an integral part of making informed content decisions and making your programming stand out.
Married At First Sight (AU)'s travelability to the United States in the last 30 days is 54%, which means that the audience demand for Married At First Sight (AU) is 54% of the demand in its country of origin, Australia. Click through to another market to discover how well Married At First Sight (AU) travels internationally.
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Acquire the best shows from partners such as Nine Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Married At First Sight (AU)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nine Network by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Married At First Sight (AU), including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s Married At First Sight (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Married At First Sight (AU), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Married At First Sight (AU) in the United States. We provide our partners with essential media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.