As an entertainment executive, you can use demand data provided by Parrot Analytics to help make more informed programming decisions. One way this can be done is through content valuation. By utilizing demand data, you can calculate the dollar value contribution of any title to any platform in any region, giving you a better understanding of how much a show is worth and how it is performing. For example, "Married At First Sight (AU)" has 6.6 times the audience demand of the average show in the United States over the last 30 days, indicating good demand for the show. This type of information can be helpful when determining the value of a show for content acquisition or distribution.
Another way to use demand data is to explore franchise potential, which may be useful for a TV series financing company or a studio. For instance, with its okay franchisability, the spin-off potential of "Married At First Sight (AU)" could be investigated to further monetize its intellectual property. Additionally, the popularity of related shows like "Love Island (UK)" and "Love Island USA" could provide insight into the potential success of spin-offs.
Demand data can also help inform production decisions. One aspect to consider is the show's longevity. "Married At First Sight (AU)" has a good level of audience demand maintenance over time, so it is possible to predict the viability of the show in the long term. Moreover, understanding momentum - how quickly audience demand is growing - can indicate if a marketing campaign is effective or if the show is part of the cultural zeitgeist, both of which are important factors for attracting and retaining an audience. This information can be used by a TV production company to make strategic decisions.
If looking to increase subscriber acquisition or retention, demand data helps you understand what content to prioritize. By looking at related shows and analyzing trends, it is possible to gain insight into which titles may keep audiences happy or attract new subscribers. For example, "Married At First Sight (AU)" has increased its demand in the United States by 3.1% in January, indicating potential growth in audience. Moreover, using demand data in competitive benchmarking can enable you to make informed decisions about what types of content to produce or acquire.
Finally, to ensure optimal release strategies and pricing, demand data can be used to understand both local and global trends. Artifacts like the top 10 global markets where "Married At First Sight (AU)" is most in-demand allow you to understand which audiences are most responsive to the show. With a good level of audience demand in each country where it is present, the show has potential for international expansion. Through utilizing demand data, entertainment executives can make better decisions on content valuation, franchise potential, programming, distribution, acquisition, and production.
