As an entertainment executive, you can leverage demand data to make informed content or acquisition decisions. The demand for a TV show provides valuable insights into its audience's interest, future potential, and value for monetization.
Taking Married At First Sight (AU) as an example, this reality series has 8.2 times the audience demand of the average show in the United States over the last 30 days, indicating a high level of interest. Parrot Analytics' content valuation tool can calculate the dollar value contribution of any title, to any platform, in any region, based on global content demand and supply. By using this tool, you can assess the potential value of this show for your platform or determine how much should be spent on content acquisition.
Moreover, "Married At First Sight (AU)" achieved a peak rank of #853 in the United States, which moved up by 157 spots during November 2023. This indicates that the show is gaining popularity. By examining the top 10 global markets where the show is most in-demand over the last 30 days, you can also identify any untapped markets for distribution of this content.
Demand data can be harnessed for programming decisions as well. The analysis shows that the audience for "Married At First Sight (AU)" in the United States has increased by 7.4% in November, and demand spiked in late November 2023. Using this information, you can optimize the release strategy and pricing of this show or consider featuring the show prominently in your upcoming programming lineup.
Demand data can also help with subscriber retention and acquisition. You can identify which titles should be acquired or produced to keep your current audience happy or grow your audience. Furthermore, by assessing the show's affinity analysis, you can identify the best talent and brand to partner with to expand your audience.
In conclusion, demand data can inform a wide range of strategic decisions for entertainment executives in different fields. With insights into audience interest, demand trends, and performance across multiple dimensions, executives can make more informed content, acquisition, distribution, and programming decisions to drive growth and maximize monetization opportunities.
