As an entertainment executive, demand data can provide you with key insights that can help you make more informed content decisions, acquisition decisions and programming decisions. In this regard, let's explore how demand data around "Married at First Sight (AU)" can help to illustrate this occur.
Firstly, when it comes to content valuation, demand can be instrumental. Parrot Analytics' content valuation system is powered by global content demand and supply. In relation to "Married at First Sight (AU)", the show has 8.8 times the audience demand of the average show in the United States over the last 30 days. This means that the show has outstanding demand and is more valuable compared to other shows. Understanding the demand of a show can help make more informed acquisition or distribution decisions.
Demand data also enables executives to learn more about how popular a show is relative to the market average or against other similar shows. The aforementioned show is ranked #566 in the United States which enables executives to compare its performance against other titles available on the market. Audience demand for the show in the United States increased by 57.4% in February 2024 which means that executives can monitor the show's performance in detail. By examining such data, executives can understand how a show performs and how well its audience demand is maintained over time, which can inform their programming decisions. Furthermore, demand data can also help to identify taste clusters, including the preference for specific genres and production styles. With an outstanding demand for the show in the romance genre, executives with interests in this genre can acquire or produce content that is tailored to audience preferences.
Demand data is also a central component to determining what type(s) of content make for good acquisition or production opportunities. In the case of "Married at First Sight (AU)", demand dipped during the year despite being popular, but it picked up in the last 30 days. This information could signal to executives that there is still an appetite for the show that can be leveraged. Executives can use demand data to make more informed decisions on allocating funds to maximize future content investments and identify under-monetized titles to find new revenue opportunities in untapped markets for content distribution.
Additionally, demand can help with subscriber retention or acquisition. Executives can examine the audience overlap between "Married at First Sight (AU)" and other programs including "Married At First Sight (UK)", "Love Island (UK)", and "Love Island: All Stars" to make targeted programming decisions that will help to attract new subscribers to their service. Furthermore, demand data can help understanding the reach of titles, whether it is limited to a dedicated, albeit small fandom or it has broad appeal projecting it to bring in many new subscribers.
Finally, executives can use demand data to help inform pre-release marketing and advertising strategies. By understanding demand beforehand, executives can optimize the marketing campaign ahead of premier by identifying the best partners to expand their audience, to promote within the most popular platforms and regions, and to make best decisions on when to release the title.
In conclusion, demand is instrumental for making more informed decisions when it comes to content valuation, acquisition, distribution, programming, and marketing. By using demand data on "Married at First Sight (AU)" as an example, executives can learn how Parrot Analytics' global demand measurement system can help them to make more informed decisions.
