The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions, acquire content for your platform, program schedules, and make distribution decisions. Demand reveals the level of interest and appeal of a TV series and indicates how much an audience wants to watch it. In this analysis of "Chicken Girls" for the month of February 2024, let's examine how demand data can be leveraged.
Content Valuation:
Using demand data, content valuation can be employed to reveal the dollar value contribution of "Chicken Girls" to any platform in any region. "Chicken Girls" is enjoying a demand of 4.1 times the audience demand of the average show in the United States over the last 30 days, indicating that it is highly popular in this market. Only 8.6% of TV shows have this level of demand, implying that "Chicken Girls" is among the top TV shows. By examining the top 10 global markets where "Chicken Girls" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Content valuation thus would reveal the worth of "Chicken Girls" in each market and assist in global content expansion decisions.
Acquisition and Distribution decisions:
Demand metrics such as the show's rank, trend, and territory-level demand can help executives acquire and distribute content that resonates with their audiences. "Chicken Girls" has improved in rank, moving up 477 spots in February 2024, suggesting that it is gaining popularity in the United States. Furthermore, it is popular in the romance genre, with higher demand than 95.6% of all romance titles in the United States. By examining the show's demand in various markets and comparing it to other titles, executives can make better decisions on how to acquire content that will keep their audience engaged and satisfied.
Programming decisions:
Demand data offers insights into popular genres in different markets, allowing executives to establish programming strategies that appeal to their target audiences. It can also help in making decisions about release strategies and pricing. "Chicken Girls" did not fare well in terms of travelability, indicating that it was not in high demand internationally. As such, executives can make programming decisions by considering the geography the series will be aired in and assign budgets taking the travelability index of the show into account.
Content optimization:
Demand data can be applied to refine the content, identify fan-favorite moments and optimize the upcoming production of series. "Chicken Girls" increased its demand by 6.8% in February 2024. Television executives can examine the show's affinity analysis to know the best talent and brand for marketing the series. Furthermore, comparison of the 1-year rolling basis vs. the last 30-day demand trend of "Chicken Girls" shows that the show's popularity has gone up suggesting that executives can further optimize the show production to pursue the success.
Subscriber acquisition and retention:
The demand data can assist the executives in deciding which titles best fit in the platform to attract new subscribers and keep the current ones happy. "Chicken Girls" has a travelability index and reach index that are both poor. As such, executives can focus on acquiring or programming a popular title in specific regions to maximize the growth potential of their platform.
In summary, demand data empowers entertainment executives with valuable insights that they can use to make informed decisions. Through content valuation, acquisition and distribution, programming, content optimization, and Subscriber acquisition and retention decisions, executives can harness the power of demand data to stay ahead of the competition.
This is Chicken Girls's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Chicken Girls travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. youtube, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Chicken Girls.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Chicken Girls from partners like youtube.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Chicken Girls? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as youtube to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from youtube by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Chicken Girls. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as youtube to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chicken Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as youtube by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Chicken Girls, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Chicken Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chicken Girls, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Chicken Girls in the United States. We provide our partners with meaningful entertainment industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.