The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to make more informed decisions regarding your content? Have you ever wished for a crystal ball that could predict the success of a TV show or movie and help you make profitable business moves? Then let us introduce you to the world of demand data analysis, where Parrot Analytics can help you take an educated guess on what works and what doesn’t.
Our recent examination of CoComelon Lane provides an excellent case study on how to leverage demand data for more informed content decisions. CoComelon Lane is a show that follows the journey of JJ and his friends as they experience life’s special milestones of growing up. Looking at the last 30 days, CoComelon Lane has 12.8 times the audience demand of the average show in the United States, with only 2.7% of all TV shows having this level of demand. That’s an outstanding result. Although the demand has decreased recently, we found out that in late March 2024, the demand spiked in the United States, indicating that a more detailed analysis might be necessary.
The first question that comes to mind for any entertainment executive is what the content valuation of a title is and can demand data be used for more accurate answers? By using demand data, we can calculate the ROI a specific title brings for any given platform. Based on the demand data, you can estimate how much a particular title can contribute to a platform's revenue. In the case of CoComelon Lane, based on its current demand, you can start unbundling the value of content on any streaming service. This data can give executives an idea of how much a show is worth and contribute to more informed acquisition decisions.
Demand data is also valuable in helping entertainment executives understand an individual show’s global audience appeal. For example, if you are questioning whether a TV show will have global appeal, you can use content marketability analysis to answer this question. Content marketability is the ability of a show to attract audiences globally. Parrot Analytics provides an independent measure of a show’s global performance across six dimensions, and based on CoComelon Lane's Parrot Pulse, the show has good worldwide audience demand across all platforms, and its travelability is okay.
The third dimension we evaluate is Longevity. It measures how well audience demand is maintained over time, and for CoComelon Lane, this is good. The fourth dimension is momentum, which measures the pace of growth and indicates how effectively the marketing campaign is running. Based on the Parrot Pulse, the momentum is exceptional. Unfortunately, the franchisability of CoComelon Lane, or spin-off potential, is rated poor, and so is the show's reach, indicating it might have difficulty attracting new viewers.
Demand data can also help suggest optimal pricing strategies. For example, if a show's demand has been lately increasing, an entertainment executive might conclude that the show has increased popularity, and based on the show's current demand, start evaluating the optimal pricing for the show. By examining the top ten global markets where CoComelon Lane is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show. In the United States, CoComelon Lane achieved outstanding audience demand of 6.7x, which is an excellent result.
Finally, if you are an entertainment executive looking for ways to retain subscribers or grow your audience, demand data helps you make more informed content decisions. For retention, since CoComelon Lane has high preference scores with fans of "Horrible Histories," "Rugrats (2021)", "Home Town," and "Bones," an executive might consider acquiring these titles. For growth, by analyzing what are the most popular genres in a specific market using demand data, a streaming service can invest in these genres and attract new subscribers.
In conclusion, as an entertainment executive, you need to stay one step ahead of the competition. That's why experts at Parrot Analytics analyze global demand data and provide insights that can help inform more effective content decisions. Demand data helps with content valuation, acquisition, distribution, and programming decisions. By analyzing data from a recent example like CoComelon Lane, executives can see the benefits of demand data and how it can improve their decision-making process. With access to demand data analytics, you will be able to make more informed decisions that will keep your audience engaged and grow your business.
This is CoComelon Lane's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well CoComelon Lane travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s CoComelon Lane is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for CoComelon Lane, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for CoComelon Lane in the United States. We provide our partners with valuable television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.