The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you need to make informed decisions about content, acquisition, distribution, and programming. Fortunately, demand data can support these decisions and help you understand how well your content is performing, or how well certain titles will perform in the future. Let's look at "Condor" for March 2024 in the United States as an example to see how demand data can provide insight to decision-makers.
Firstly, demand data can allow you to understand the value of content relative to others in the market. "Condor" has a demand of 4.3 times the average show in the United States over the last 30 days, making it a valuable title. It is also important to note that only 8.6% of all TV shows have this level of demand, which makes it even more valuable. Demand data can also help with future production decisions. For instance, "Condor" has a lower demand as compared to 90-days ago; hence, one can consider revitalizing the show to attract more viewers.
Secondly, demand data helps you understand how the content is performing in its genre globally. Additionally, with demand data, you can compare the performance of different shows. Based on the data, we see that "Condor" ranks at the 92.6th percentile in the drama genre in the US. This means "Condor" has higher demand than 92.6% of all drama titles in the US. Knowing this information provides an insight into how one can improve viewership of other drama titles. Besides, demand data can provide insights into how fans of "Condor" react to other shows, which can help executives decide future production investments.
Thirdly, demand data can inform production and distribution decisions. The show "Condor" has audience demand that increased in the US during March by 73.6%. Understanding how the audience is changing their interest in shows provides insight into where production should focus and how distribution should occur. You can also use demand data in deciding whether to buy or sell a show. For instance, the show has "okay" travelability, meaning its international demand might not exceed its home market demand.
Finally, when making a decision based on demand data, it is important to use a holistic approach to understand the performance of a TV series. Analyzing the global performance of "Condor" across six dimensions helps to get a comprehensive overview of how the show is performing. With the Parrot Pulse, we see that the worldwide audience demand across all platforms is good while its travelability is okay. Also, its momentum, the pace of growth, is good. The franchiseability or spin-off potential is good, and its reach, which indicates the number of people expressing demand for a show, is outstanding.
In conclusion, demand data can be incredibly useful in the entertainment industry. Understanding how demand and performance metrics of TV shows like "Condor" can support executives' decision-making processes. By leveraging data on viewership trends, executives can gain insights on how to strengthen their existing content library or acquire new shows, leading to increased viewership and profitability.
This is Condor's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Condor travels internationally.
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Acquire the best shows from partners such as Audience Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Condor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Audience Network‘s Condor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Audience Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Condor, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Condor in the United States. We provide our partners with deep television industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.