As an entertainment executive in charge of programming decisions, using demand data and analytics is crucial in making informed content decisions. In this article, we will delve into how demand data can help us understand more about a popular children's television series - "Donkey Hodie" and its performance in the United States for the month of October 2023.
Firstly, demand data can help us assess the value of a content library, allowing us to start unbundling the value of content on any streaming service. Using Parrot Analytics' content valuation system, we can assess how much a series is worth and the dollar value contribution of any title to any platform in any region. Based on the demand data available, "Donkey Hodie" exhibits audience demand that is 7.3 times the average show in the United States over the last 30 days. Compared to its demand of 6.5 times the average over the last 90 days, demand for this show has been increasing recently.
Given audience demand is a fundamental driver of content valuation, demand data can help us to estimate how much to spend on content. With this information, we can identify opportunities to acquire or produce content and assess the ROI a specific title will bring for any given platform. For instance, "Donkey Hodie" achieved the peak rank of #776 in the United States, having moved up in its rank by 361 spots during October in the United States. It is positioned in the 94.0th percentile in the comedy genre, indicating it has higher demand than 94.0% of all comedy titles in the United States.
Demand data can also enable us to uncover un-monetized titles and find new opportunity markets for content distribution. Using demand data, we can quantify the platform-specific marginal revenue contribution and assess how a title drives engagement across the rest of the catalog. Based on demand data, it is clear that audience demand for "Donkey Hodie" has increased in the United States by 22.9% during October, which means the show's current audience is engaging positively with the content. Furthermore, a spike in demand was observed in late October, indicating that a particular event could have driven more attention to the title.
Acquisition decisions can hugely benefit from demand data and analytics. As an entertainment executive, we can use demand data to value content and assess its ability to drive subscriptions and mitigate churn. Additionally, we can quantify the taste clusters associated with a certain show, as well as benchmarking them against other titles available on the market. For "Donkey Hodie", the Parrot Pulse provided an independent measure of its global performance across six dimensions, as well as a comparison of its performance for the last 30 days versus a rolling year basis.
In conclusion, demand data is an essential tool for entertainment executives to gauge content performance, make informed acquisition decisions, and assess the value of their content libraries. By leveraging Parrot Analytics' demand data, we can refine our content strategy to create more engaging, targeted content that draws in customers and increases our platform's attractiveness to subscribers and users. For "Donkey Hodie" in particular, demand data demonstrates that the series has increased in popularity in recent months. Its high demand and position in the 94th percentile in the comedy genre reflects its potential as a valuable asset for any platform, resulting in a positive content valuation for the series.
