For entertainment executives looking to make informed content decisions, demand data can provide valuable insights that help them stay ahead of the curve. For instance, analyzing the demand data for "Donkey Hodie" for the month of November 2023 in the United States can help executives make more informed content acquisition decisions, especially if they intend to acquire similar shows for their platform. Here are some ways in which demand data can inform the content acquisition, distribution, and programming decisions of TV executives:
- Content Valuation: Content valuation can be applied to individual series or an entire library, which means you can start unbundling the value of content on any streaming service using demand data. For instance, by analyzing the demand data for "Donkey Hodie" over the last 30 days, executives can determine how much the show is worth on their platform and how it has performed over time. This data can also inform decisions about talent acquisition, as executives can use the data on affinity analysis to determine the best talent, brand, or TV shows that will help them acquire or retain subscribers.
- Audience analysis: By analyzing the demand data for "Donkey Hodie," executives can get a sense of the show's popularity and how it compares to other shows in the same genre. For example, the data shows that "Donkey Hodie" ranks at the 93.8th percentile in the comedy genre, in November. This means "Donkey Hodie" has higher demand than 93.8% of all comedy titles in the United States. This data could be used to inform content acquisition decisions for executives interested in acquiring similar shows with high demand.
- International appeal: By analyzing the demand data for "Donkey Hodie," executives can also determine the global appeal of the series. The Parrot Pulse for "Donkey Hodie" provides an independent measure of its global performance across six dimensions. It shows that although the worldwide audience demand across all platforms is okay, its travelability is poor. This quantifies a show's international demand relative to its home market. This information could be valuable for executives who are interested in expanding to global markets and acquiring content with strong international demand.
- Release strategy: Another benefit of demand data is that it can inform executives about the optimal release strategy and pricing for their content. For instance, analyzing the demand data for "Donkey Hodie" showed that demand spiked in late November 2023 for the United States. This information can guide TV executives to make decisions about when to release new episodes and how to price them.
- Longevity and momentum: For executives who are interested in long-term planning for their platforms, demand data can help them assess the sustainability and momentum of their content. By analyzing demand data for "Donkey Hodie," executives could see that although its peak demand was 10.2 times the average over the course of the entire year, it peaked at 8.4 times the average in the last 30 days. This is a 17.5% increase. The show's average demand on a rolling year basis was 5.8 times the average title, compared to 6.7 times the title average for the last 30 days - this indicates this show has increased popularity. This data could be used to inform decisions about whether to renew a show for additional seasons or how to adjust marketing campaigns.
In summary, demand data can be used to help entertainment executives make more informed content acquisition, distribution, and programming decisions. By analyzing the demand data for "Donkey Hodie" for the month of November 2023 in the United States, executives can gain insights into the audience appeal, international appeal, release strategy, longevity, and momentum of the show. This information could guide the executives in making more data-driven decisions when it comes to content acquisition, distribution, and programming.
