If you're working in any part of the entertainment industry, you know that making informed content, acquisition, distribution, and programming decisions is crucial for success. With access to demand data like what we see with "Donkey Hodie," you can take your decision-making process to a whole new level.
One of the first questions demand data can answer is "how popular is a particular show or movie?" With 6.3 times the audience demand of the average show in the United States over the last 30 days, "Donkey Hodie" has a good level of demand. This type of data can be used for content valuation to help executives understand how much a particular title is worth. By knowing the global content demand and supply of a particular title, executives can determine the dollar value contribution of any title and make more informed decisions on how much to spend on content.
Another important question regards global appeal. "Donkey Hodie" outperforms the demand of the average TV show (1x) in every one of the top 10 global markets where it is most in-demand. By examining this type of information, executives, for example, at a distribution company, can determine which titles have a high potential for success in various global markets.
Demand data can also inform decisions concerning subscriber retention and acquisition. Knowing which titles are popular and resonating with your current audience can help executives make decisions on which new content to acquire that will keep their current audience happy. With demand data, executives can also identify which titles will attract new subscribers to their platform and therefore focus their efforts accordingly.
Furthermore, demand data informs marketing decisions. Before releasing a new show or movie, executives can optimize their pre-release marketing campaign based on demand data. Additionally, demand data informs affinity analysis, revealing the best talents and brands that can help a show expand its audience.
Finally, executives can use demand data for competitive benchmarking to compare their content against other titles available on the market. By understanding how a particular show is performing relative to others, executives can make strategic decisions on how to promote and distribute their content.
In the case of "Donkey Hodie," executives can use the demand data to determine what types of content appeal to their current audience, to which markets they should be targeting the show, and how to optimize the release strategy. As they do this, they can iterate and improve their decision-making process as they continue to analyze demand data.
