As a TV executive, using demand data to make informed content, acquisition, distribution and programming decisions is very important. A great example of how demand data can be used in such decision making is the case of the anime TV series "Dragon Ball Z" in the United States during July 2023.
Content Valuation: The demand data for "Dragon Ball Z" in July 2023 reveals that it had 32.4 times the audience demand of the average show in the United States over the last 30 days, which is exceptional. Analyzing the value of the show is crucial for entertainment executives as they have to invest in the production and acquisition of TV shows. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By analyzing such data, executives can determine how much to spend on content and calculate the return on investment a specific title will bring for any given platform. So, the demand data for a TV show like "Dragon Ball Z" can be used to reveal how much value the show has for the platform, giving them insights on the amount of money they should be investing in the show.
Programming Decisions: In July 2023, "Dragon Ball Z" had an outstanding demand in the United States. However, it was observed that there was a 3.6% decrease in audience demand for the show since June 2023. Executives can use such demand information to optimize their marketing campaigns, check if their titles have momentum or not, and decide on the release strategy for their upcoming content. They can also perform audience analysis and understand what genres are resonating most with the current audience and what genres they should focus on, to attract new subscribers to their SVOD service. Furthermore, by examining the top 10 global markets where "Dragon Ball Z" is most in-demand over the last 30 days, executives can identify which markets to target for promotion of their content.
Distribution and Acquisition Decisions: The demand data for "Dragon Ball Z" in July 2023 reveals that it outperforms the demand of the average show in each of the top 10 global markets where it is most in-demand over the last 30 days. This data can be used by executives to make distribution and acquisition decisions. For example, executives can identify the highest-performing international markets, assess the travelability and franchisability of the show, and make a decision to invest in distribution deals.
In conclusion, demand data plays a crucial role in the strategic decision making process of entertainment executives. By analyzing the demand data, executives can make informed content, acquisition, distribution, and programming decisions. The demand data for "Dragon Ball Z" in July 2023 showed exceptional audience demand, which could be utilized across the entire spectrum of decision making. It showed an outstanding return on investment, showed network fit, and how the show required less marketing spend.
