As an entertainment executive, understanding the demand for a TV show is crucial to inform content, acquisition, distribution, and programming decisions. Using the demand data insights provided above for "Dragon Ball Z" in August 2023 in the United States, let's explore how the insights could be used:
1. Content valuation: Using the exceptional demand for "Dragon Ball Z" in the United States, one could calculate the economic value contribution of this show to a platform, which can inform programming and content acquisition decisions. In addition, one could use demand data to assess the baseline value of the title and estimate cannibalization of audiences if it is available on multiple services.
2. Acquisition decisions: This show's success in the United States outperformed the average TV show in ten more countries globally, indicating potential for viewership in other markets. Thus, content distributors or OTT platforms could leverage this information to expand their content offerings in new markets.
3. Programming decisions: By examining the top ten global markets where "Dragon Ball Z" is most in-demand, one could assess the appeal of the show across regions and prioritize the series in programming schedules.
4. Marketing: The show's momentum, which represents the pace of growth, was outstanding during August, revealing excitement and anticipation for Dragon Ball Z. OTT platforms or linear networks can leverage this momentum to optimize their marketing before the show's release.
5. Spin-offs: Demand data further indicates there is a high potential for franchisability (spin-off potential) around the Dragon Ball Z franchise. Entertainment talent agencies, studios, and TV series financing companies could leverage this information to identify potential spin-off opportunities and profit from the show's success.
Overall, demand data can help entertainment executives make more informed decisions by providing crucial insights into audience preferences and engagement metrics, thereby enabling them to evaluate content opportunities better and stay ahead of audience preferences.
