The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are a lot of strategic decisions that you're required to make about the programming on your platform. By utilizing demand data, you can make more informed and data-driven content decision.
One common question asked in the industry is, "How well is my show performing in terms of demand?" With demand data provided for "Drop Dead Diva," it is clear that this show is popular as it has an audience demand that is 4.4 times higher than the average show in the US over the last 30 days. Additionally, audience demand has been increasing, which reflects growing popularity. By leveraging such demand data, you can determine the value of a content library to your platform and estimate the baseline value of a title for your series.
Another significant concern for entertainment executives is understanding which titles will help them to acquire or retain subscribers on their platform. In the case of "Drop Dead Diva," we can see a decrease in audience demand over the last 30 days, causing a loss in rank by 757 spots. This information suggests that there may be shortcomings in programming, as audience demand is dropping, and there is a need to address these deficiencies. By proactively using demand data to track emerging trends and tastes, you can make informed content decisions, making it possible to attract new subscribers and keep current subscribers happy.
Another area where executives use demand data is to evaluate the value of exclusivity on their platform. You can use the results from other titles in the same genre, such as "Jersey Shore: Family Vacation" and "The Bold And The Beautiful," which also have high audience demand to determine the economic value of exclusivity. By assessing the value of exclusivity on your platform, you can make data-driven decisions about bidding and licensing content and report back to stakeholders on the expected investment return.
Demand data can be used to help with decisions relating to supply & demand and optimal pricing strategy for the cost of content acquisition. Understanding the popularity of related titles such as "8 Out Of 10 Cats," "Blue Bloods," "Game of Thrones," and "CSI: Vegas," might provide information about what content might be valuable for acquisition. You can consider creating customized bundles of titles that you know are in high demand or focus on particular genres that resonate well with your audience.
Furthermore, demand data can help executives plan marketing campaigns and optimize pre-release strategies for new and upcoming titles. You can analyze demand data to determine where your shows have the highest demand; and design breaking point-specific content that can capture the attention of the right audience. Similarly, with an understanding of an audience's preferences, executives can choose the best partners such as TV shows, bands, or celebrities to collaborate with or co-market.
By applying demand data, executives can gain insights into which titles have the potential to be successful globally and plan to expand platforms into other markets. "Drop Dead Diva" performs very well in France and other countries such as Turkey, the Netherlands, Canada, Switzerland, Belgium, Germany, and China, providing good insight into how to allocate funds to maximize content investments in various territories.
To conclude, entertainment executives can use demand data to gain insights into audience preferences, analyze current programming strategies, and make informed content decisions about what titles to feature on their platform. By leveraging demand insights, a TV executive can establish targets and strategies that pave the way for building an efficient and profitable SVOD service for the future. Additionally, by quantifying the platform-specific marginal revenue contribution and ROI for every title, executives can make measurable business decisions, track consumer cycles, and avoid slow business growth.
This is Drop Dead Diva's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Drop Dead Diva travels internationally.
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Acquire the best shows from partners such as lifetime to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Drop Dead Diva), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular lifetime‘s Drop Dead Diva is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for lifetime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Drop Dead Diva, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Drop Dead Diva in the United States. We provide our partners with essential entertainment industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.