The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives making decisions about content acquisition or distribution, demand data can provide valuable insights into the performance and value of TV series. In particular, demand data can help with decisions around strategic content initiatives, such as content workflow optimization, marketing and distribution, and franchise development.
Using the example of "Family Matters," we can see how demand data can be used to evaluate the performance and potential of a show. With a current demand of 7.5 times the US average and a growth rate over the last 30 days, "Family Matters" is performing well. Its rank has moved up by 408 spots in April.
Demand metrics can help identify popular genres among audiences. For example, "Family Matters" is currently performing at the 95.7th percentile in the drama genre. This indicates that it has higher demand than 95.7% of all drama titles in the United States, which can inform decisions around programming and content acquisition.
To understand the global appeal of a show, it is also important to look at performance across different markets. According to the data, "Family Matters" is most popular in the United States, where it achieved a good audience demand of 2.4x. However, it also outperforms the average demand of TV shows in other major markets such as Spain and Canada. This information can help content distributors determine which markets to prioritize for distribution.
Demand data can also help inform decisions around marketing campaigns and product development. For example, content producers can use data to identify shows that appeal to similar audiences as "Family Matters" to help optimize marketing campaigns. This data can also inform decisions around franchise development and spin-offs.
Overall, demand data provides a valuable tool for entertainment executives to make more informed content decisions, whether it be around content valuation, acquisition and distribution, programming or franchise development. By evaluating the performance of shows like "Family Matters," entertainment executives can make more informed and data-driven decisions about how to best leverage a show's success.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Family Matters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Family Matters also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Matters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Family Matters in the United States. We provide our partners with meaningful TV capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.
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