As entertainment executives, you recognize the importance of demand data in making effective content, acquisition, distribution, and programming decisions. Demand data is essential in determining how popular a TV show is and how well it is resonating with its audience. In this regard, let's examine "Fischers And The Lost Treasure" for the month of October 2023 in the United States and see how demand data can help you make informed decisions.
One of the primary benefits of demand data is that it enables you to determine the true value of a show, known as content valuation. You can estimate how much a show is worth, how it drives subscriptions, what its returns are, and whether it reduces churn. For example, over the last 30 days, "Fischers And The Lost Treasure" had 4.6 times the audience demand of the average show in the United States, making it more valuable than many other shows.
Another benefit of demand data is that it enables you to see what works and what doesn't. This insight can be important in deciding what type of content you should produce or acquire to support global SVOD expansion. It is much easier to gauge a show's potential success or failure by looking at demand data. For example, though "Fischers And The Lost Treasure" has good demand in Japan, its travelability - its ability to travel globally - is only okay. Therefore, executives may target the show for specific Asian markets.
Furthermore, demand data can help you identify new or underserved markets for content distribution. Identifying new markets can reveal more opportunities for the show, which increases demand. You can also determine which types of content are popular in different regions, such as which genres do well and what themes people prefer.
Demand data can also help answer questions regarding marketing strategies for upcoming shows. By understanding how a show's demand performs over time, executives can adjust their marketing campaign ahead of a premiere. In the case of "Fischers And The Lost Treasure", demand spiked in late October 2023 for the United States, indicating executives may benefit by investing in increased marketing spend to capture the new demand.
Finally, executives can use demand data to optimize pricing and release strategies. For example, by comparing the performance of "Fischers And The Lost Treasure" on a 1 year rolling basis versus the last 30 days, we see that its peak demand remained high, but its average demand dropped. It's smarter to launch the show on a platform with perfect timing and careful content promotion. Knowing what we now know, a marketing campaign targeting the right markets might see an equal or better result than the show's year-long peak demand.
In conclusion, as entertainment executives, demand data should be one of your primary tools for informed decision-making in content, acquisition, distribution, and programming strategies. By analyzing demand data, you can determine the value of shows, gauge their audience's interests, adjust marketing strategies, and optimize pricing and release strategies, all in the pursuit of greater success for your platform or network.
