As an entertainment executive, demand data can be a valuable tool in your decision-making process. Let's take the example of a TV series called "Fischers And The Lost Treasure" and explore how demand data can help with content decisions to illustrate this.
Content Valuation: Demand data can be used to determine content's value by calculating its Marginal Revenue Contribution (MRC), which tells you the worth of the content to your platform. You can use this data to make informed decisions about how much you should be spending on content acquisition and production. For example, "Fischers And The Lost Treasure" is performing well in the United States, having achieved 4.8 times the audience demand of the average show in the country. This information could be used to determine how much the show is worth in the United States and potentially estimate its global value.
Programming Decisions: Demand data can aid in determining how best to program your content for maximum audience engagement. For example, taking into account the show's momentum, it might be wise to give "Fischers And The Lost Treasure" a good time slot or promote it on your platform. This increased exposure could attract more viewership and increase the show's demand and popularity.
Acquisition Decisions: Demand data can be useful when making informed decisions about content acquisition. For example, looking at "Fischers And The Lost Treasure" and its performance in the United States and other international markets can help inform decisions about whether to acquire it and potentially the price to pay for it.
Distribution Decisions: Demand data can help determine where to distribute a show and on which platforms. With the Parrot Pulse measuring "Fischers And The Lost Treasure" in six dimensions, content distributors can use the data to inform where to distribute the show and on which platforms to maximize the potential reach of the content across different markets.
Marketing Strategies: Demand data can inform a marketing campaign strategy, with insights into audience preferences and a show's ranking relative to other shows. For example, the spike in demand for "Fischers And The Lost Treasure" in late December 2023 could be used to inform a marketing campaign to maximize exposure and build momentum for the TV series.
These are just some of the ways that demand data can be used to inform entertainment executives' content decisions, from content valuation to marketing strategies. With access to detailed demand data, executives have the necessary insights to make informed decisions related to acquisitions, programming, distribution, marketing, and more.
