As an entertainment executive at an OTT or SVOD platform, one of our priorities is investing in the right content that resonates with our target audience. Demand data can be a critical tool for understanding the performance of our content offerings and achieve success in a highly competitive market. Using the example of "Fischers And The Lost Treasure" in the United States in November 2023, let's explore how demand data can help us make informed content decisions.
Firstly, evaluating the demand for a show can help in content valuation and determining the value of a particular title to a platform. Using Parrot Analytics' content valuation system, we can leverage demand data to determine a show's marginal revenue contribution for a particular period, calculate its ROI, and estimate its ability to drive subscription or mitigate churn.
We can also use demand data to inform programming decisions. Understanding the fan demographics of the show can enable us to optimize our marketing campaigns accordingly, resulting in better user acquisition rates and cost savings. As we can see, fans of "Fischers and The Lost Treasure" are also interested in other action titles, and we can use this information to program similar content that resonates with our audience.
Additionally, demand data can tell us which shows to acquire, distribute or how to tailor our productions to have broad appeal. By analyzing the demand of popular genres in a specific region, we can make informed decisions to expand our content portfolio and increase our overall market share.
Moreover, demand data helps us understand the relevance and growth potential of a show in any given market. In this example, "Fischers And The Lost Treasure" outperformed the demand for an average TV show across the top 10 global markets, such as Japan, India, and Pakistan, indicating broad market appeal. Understanding the regional demand and potential of a show can help us optimize our release strategy and pricing direction for better engagement.
To conclude, demand data is a reliable tool to inform executive decisions concerning content acquisition, distribution, programming, and monetization. By leveraging demand data, entertainment executives can make more data-driven content decisions that lead to higher engagement, increased revenue growth, and customer retention. By evaluating the performance of shows like "Fischers And The Lost Treasure," we can develop insights to make strategic decisions to ensure long-term success in the competitive entertainment industry.
