The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the analysis of "Flea Market Flip" for the month of March 2024 in the United States can be used to make more informed content, acquisition, distribution, or programming decisions using demand data. Demand data can help in determining how well a show is performing and whether it’s worth renewing for acquisition or further promoting for distribution or programming. Here are some specific questions that demand data can answer:
- Content valuation: Using the data, you can determine the monetary value of the show, its potential worth to any platform, its contribution to engagement, and ROI of the show to the platform. The demand for "Flea Market Flip" has been decreasing recently but remains good, with 2.9 times the audience demand of the average show in the United States over the last 30 days. Content valuation uses demand data to gauge how the value of a show may change over time.
- Acquisition decisions: Executives looking to acquire "Flea Market Flip" can use demand data to consider its potential travelability, longevity, momentum, and franchisability. The analysis shows that the show's travelability is poor but it has good audience demand in the United States, indicating it may not be well-suited for international distribution. The show also has poor franchisability, meaning it may not be ideal for spin-offs or other related programming. By reviewing the audience demand for "Flea Market Flip" and similar shows, executives can find shows which have similar audiences and are likely to perform equally well.
- Programming decisions: By examining the demand for "Flea Market Flip," executives can understand what is resonating with their audience. If the show's demand is decreasing, they may need to determine if changes need to be made with the scheduling of the show or changing the show's creative direction. The data shows that the show's audience demand in the United States spiked in late March 2024, which is interesting information for executives to consider.
- Distribution decisions: Demand data can help executives determine which platform and region are the best fit for distribution, helps uncover new market opportunities to increase content distribution, and optimize release strategies and pricing. In this case, the show has higher-than-average demand in the United States compared to other reality titles, indicating it may be ideal for VOD and streaming services targeting audiences in the United States.
Overall, the demand data for "Flea Market Flip" shows that while its travelability globally is poor, it has decent demand in the United States compared to other reality titles, positioning it as a suitable acquisition for VOD or streaming services that focus on US audiences. The data also shows that the show's audience demand has been decreasing recently in the United States, which may indicate that content executives need to re-examine the show's programming strategy to keep up with the show's declining popularity and maintain its value. Understanding such audience data is key to making informed decisions that maximize the value of their content.
This is Flea Market Flip's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Flea Market Flip travels internationally.
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Over the last 7 days, people who watch Flea Market Flip also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for hgtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Flea Market Flip, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Flea Market Flip in the United States. We provide our partners with comprehensive TV series analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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