The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a content distributor, then knowing how much "Food Wars!" is in demand can help you decide whether or not to distribute the show to other regions or platforms. The show has seen an increase in its demand in recent times, which can be attributed to the show's global appeal. The Parrot Pulse for "Food Wars!" also provides insight into the show's global performance across several dimensions, including travelability, longevity, momentum, franchisability, and reach. The show's travelability indicates its international demand is good, so it may be worth distributing it to other regions where it's likely to perform well.
If you're an OTT or SVOD platform seeking to acquire new content, you may want to consider acquiring "Food Wars!" since its demand is good in different markets. One notable aspect is that the show has outstanding longevity, with its demand maintained over time. This indicates that the content has sustained relevance to the audience and can be valued more. Furthermore, the show's momentum is good, which indicates that the pace of growth of the show is steady, and this represents an opportunity for organic audience growth with continued investment.
If you are a TV production company or a studio, the demand data can help you decide on the types of shows to produce and invest in. You can use "Food Wars!" as a benchmark for the types of shows that are in demand in different markets globally. The show's performance in markets like France and Canada is especially remarkable and can serve as a basis for future production decisions.
If you are a linear network or pay TV network, the show can inform programming decisions. The data indicates that "Food Wars!" belongs to the drama genre and has higher demand than 93.6% of all drama titles in the United States in March. If you want to develop a programming schedule that retains and grows its audience, incorporating series like "Food Wars!" that perform well in the drama genre should be a priority.
Finally, for an entertainment talent agency, the demand data for "Food Wars!" can enable you to make informed decisions on which talent to focus on based on what works better with the audience. For example, you can use the show to plan which voice actors to cast for dubbed versions that will eventually show in different regions to take advantage of the quality of storyline and wide appeal.
Overall, demand data is a key tool that can help entertainment executives make more informed decisions regarding content acquisition, distribution, valuation, and production. Through careful analysis of demand data for "Food Wars!", one can see how demand data can inform strategic decision-making in the entertainment industry.
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Our TV audience measurement dataset is truly global. Discover how popular TBS Television‘s Food Wars! (食戟のソーマ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TBS Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Food Wars! (食戟のソーマ), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:05 p.m. PST using tv demand datasets from Parrot Analytics for Food Wars! (食戟のソーマ) in the United States. We provide our partners with essential TV series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.