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Using Demand Data to Make Informed Content Decisions: A Case Study of Frasier in September 2023

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Parrot Analytics Insights - September 2023

For entertainment executives looking to make more informed content decisions, the demand data for "Frasier" provides valuable insights. Firstly, the show has achieved an outstanding demand over the last 30 days in the United States, with 18.7 times the audience demand of the average show, putting it in the top 2.7% of TV shows. With a peak rank of #145 in the United States, it also improved its rank by 26 spots during September. This indicates that "Frasier" is growing in popularity even after its original run ended in 2004, and it could be considered a strategic asset for any streaming platform.

From a content valuation perspective, executives can use the performance of "Frasier" across different dimensions, as measured by the Parrot Pulse, to assess its value as an asset. For example, with exceptional longevity performance over time, executives can see that the show is still relevant and in demand in the present market, which could make it an attractive property for content acquisition or distribution. In addition, its reach and travelability are good, which means that the show has international appeal and is a valuable asset that can be monetized further in different markets.

Furthermore, executives can use the demand data for "Frasier" to inform their programming decisions. For example, data shows that the show's audience demand has increased by 4.8% in the United States over the last month, indicating that it could be an acquisition-driving or churn-reducing title. This data also suggests that programming managers should consider the popularity of similar shows like "Saturday Night Live", "Naked Attraction (UK)", "Star Trek: Strange New Worlds", "American Dad!", "Bob's Burgers", "RuPaul's Drag Race All Stars", "Star Trek: Lower Decks", "United States Of Al", and "Two And A Half Men", which could help them identify potential acquisition targets and program lineup.

In addition, executives can use the demand data for "Frasier" globally to assess its value and potential for growth in different markets. The show's demand is outstanding both in the United States and the United Kingdom, and it's doing well in Canada, the Netherlands, Australia, Germany, Spain, Ireland, and Slovakia. By analyzing the performance of the show in these markets, executives can identify opportunities for distribution, acquisition, or expansion of their platforms.

Finally, executives can use the data on the show's momentum to assess their marketing campaigns and optimize their pre-release strategies. The show has outstanding momentum, indicating that its growth in popularity is strong, and it's part of the cultural zeitgeist. Therefore, executives can use the demand data to optimize their marketing campaigns and generate more buzz around the show.

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