Entertainment executives can leverage the power of robust demand data to make more informed decisions, be it content, acquisition, distribution, or programming-related. This can be achieved by analyzing the granular insights generated by demand data on various dimensions like Parrot Analytics' Parrot Pulse, reach, momentum, and longevity, amongst others.
Taking the example of "Frasier (1993)," entertainment executives can use the below insights to make data-driven decisions:
Content Valuation: Parrot Analytics economic valuation system, powered by global content demand, can help executives determine how much value the content is generating in dollars based on its audience demand. With an outstanding 15.7 times the audience demand of the average show in the United States over the past 30 days, the content valuation of "Frasier (1993)" is extraordinary.
Programming and Acquisition Decisions: The decreasing trend of "Frasier (1993)" demand over the last thirty days in the United States could be a significant factor for entertainment executives to analyze before extending the contract. However, the outstanding demand levels of the show globally and across markets like Canada, UK, Spain, etc., indicate the popular demand for the show, which further suggests a robust fanbase.
Distribution Decisions: By thoroughly analyzing the global and regional demand for "Frasier (1993)," OTT platform executives can determine which areas to target next and expand the platform's fandom. Additionally, the top ten global markets where the show is most in demand can help them explore new business opportunities to distribute the show or similar content.
Marketing Decisions: The Parrot Pulse insight on momentum indicates that the pace of the demand growth for "Frasier (1993)" is exceptional. This could aid executives in justifying a marketing push or making significant marketing decisions to target that particular audience. Understanding which shows fans of "Frasier (1993)" also watch ("Adventure Time," "Rick And Morty," "The Simpsons," etc.) can help executives develop targeted marketing and promotion of the show's content.
By leveraging the power of demand data, entertainment executives can make informed content decisions to minimize risk and maximize ROI, revenue, and relevant metrics.
