The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV series executive, you are always looking to make informed content decisions supported by real data that can help you to acquire or distribute content, launch programming strategies or evaluate their current properties. Demand data is crucial to this process, and here is how analyzing demand data through our platform can give you a competitive advantage:
1) Content valuation: A key question you might have as an executive is determining how much to spend on content. Parrot Analytics content valuation system is based on demand data and can determine the dollar value contribution of any title to any platform in any region. Thus, you can use this system to estimate how much a content library is worth to a platform over time. In the case of "Frasier (1993)", its demand data can provide insight into its value and to the level of interest from potential audience demographics, regional markets and potential licensing partners.
2) Programming decisions: When making programming decisions, you need to know what content is most popular in your market or on a global scale. The outstanding demand for "Frasier (1993)" in the US, combined with its high demand in other countries, makes it a good choice for your catalog if you want to delight your subscribers with a popular comedy. You can also uncover additional demand insights by analyzing what other shows are popular with fans of "Frasier (1993)" and create programming strategies that include both popular shows and their similar competitors.
3) Distribution decisions: When assessing opportunities to distribute content to new markets, you need to know where the content has already performed well, and where it has not. "Frasier (1993)" outstanding demand in the US makes it clear that the show would be a good fit for US-based streaming platforms, linear networks, or pay TV networks seeking to retain their audience or grow their subscriber base. Additionally, analyzing its travelability can help you determine how well the show can perform in a given international market, making it an attractive addition to global licensing deals or region-specific licensing in countries like Sweden with good demand for “Frasier (1993)”.
4) Talent agency or TV production company: If you represent an actor, you are always looking for opportunities to showcase their talents in steady jobs, or for your production company, you are aiming to produce shows that resonate with audiences. In this area, in-depth analysis of "Frasier (1993)" demand data could help you evaluate the show's interest in different territories and popular genres, as well as guide decision making on what studio executives are interested in funding or look for making good use of the content available in their licensing libraries.
5) Content distributor: If you are distributing content to new potential partners, you are expecting to maximize content investments and exploit whitespace opportunities, and demand data through Parrot Analytics could help you to showcase the global appeal of "Frasier (1993)" relative to other available properties, as well as highlight in which regions your programs or live events might be potentially successful.
Therefore, analyzing "Frasier (1993)" demand data provides our customers with a means of how they can make more informed decisions on the content investments that they have to make, assess how a TV series drives engagement across the rest of the catalog, estimate cannibalization of audiences if one title is available on multiple services, or, via our deep dive analysis work, explore opportunities to open new doors in previously inaccessible territories and demonstrate how specific performances are impacting the current zeitgeist.
This is Frasier (1993)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Frasier (1993) travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Frasier (1993)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Frasier (1993), including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Frasier (1993) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Frasier (1993), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Frasier (1993) in the United States. We provide our partners with extensive TV series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.