As an entertainment executive, using demand data can help to make informed content decisions, including acquisition, distribution, and programming decisions. One way to do this is by applying content valuation based on demand data. For example, with the case of "Frasier (1993)", you can assess the economic value of the title by analyzing the contribution of its demand relative to other shows in the market, and assessing its ability to drive engagement and reduce churn for a given platform.
With "Frasier (1993)", we can see that its global demand is outstanding, and its longevity, momentum, and franchisability are exceptional and good, respectively. The show's performance on a 1-year rolling basis shows a peak demand of 25.9 times the average, while its peak demand over the last 30 days is 17.3 times the average, indicating a 33.1% increase in popularity. By assessing the top 10 global markets where "Frasier (1993)" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets.
By gathering data on viewer preferences, executive decisions can also be optimized. The list of shows that fans of "Frasier (1993)" also like is an excellent example of this kind of analysis. This data can help executives to identify audience interest for specific genres or characters, develop spin-offs or franchises, and allocate funds effectively. Similarly, demand data can be used to identify under-monetized titles which have the potential to capture new opportunity markets, drive subscriptions and increase engagement to maximize future content investments.
Additionally, demand data can assist with subscriber retention or acquisition decisions, content discovery, and recommendations. Knowing which titles should be promoted to retain current audiences, or those that may be especially attractive to grow subscribers can guide decisions on marketing campaigns and promotional strategies. Furthermore, examining the top 10 global markets where "Frasier (1993)" is exhibit demand can inform what platforms and networks that may be most appropriate to target for maximum audience reach.
In summary, using demand data can not only help make strategic content acquisition and distribution decisions but can also support future content decisions by answering key questions about a show's potential value, audience tastes, and preferences, and identifying growth opportunities. Empowering entertainment executives with these kinds of data insights, Parrot Analytics is able to provide a reliable content valuation system that delivers actionable insights for the content industry on a global scale.
