As television executives, decisions regarding content acquisition, programming, and distribution are critical to the success of your business. Using demand data from Parrot Analytics can provide valuable insights into content performance and audience preferences. A prime example of how demand data can be used is by analyzing the TV series “Good Eats” for the month of November 2023 in the United States.
Demand can help inform content valuation for "Good Eats" by quantifying its global performance. By using Parrot Analytics' content valuation system, you can determine how much to spend on acquiring or producing the show, and assess its ability to bring in subscribers and reduce churn rates. With 10.7 times the audience demand of the average show in the United States over the last 30 days, "Good Eats" has outstanding demand. This can indicate higher value and present significant potential within a content library.
Demand allows us to uncover specific insights which can further help executives’ decision making process. For example, "Good Eats" achieved the peak rank of #441 in the United States and moved up in rank by 299 spots during November. Its audience demand has also increased by 29.3% in the United States. These metrics demonstrate the show's growth and potential, making it a strategic and valuable asset.
Demand is also useful for comparative purposes. When assessing the performance of "Good Eats" on rolling year basis vs the last 30 days, the show has seen an increase in popularity with the average demand for the past 30 days exceeding the average within the rolling yearly data. This could indicate a greater audience appetite for the show over time.
Using demand's multi-dimensional perspective, we gain insights into aspects such as franchisability and longevity. While "Good Eats" does well in these areas, its travelability (international demand relative to the home market) is poor. This can make it challenging for distribution or global expansion plans, but also provides insight into where opportunities for investment lie.
Demand data also assists with content discovery and audience retention. By analyzing the top 10 global markets where "Good Eats" is in-demand over the last 30 days, we learn that it outperforms the demand of the average TV show in each of these markets. Additionally, the show's audience is most concentrated in the United States, followed by Canada and the Netherlands. Insights such as these inform decisions regarding optimal release strategy, pricing, and regional targeting.
Finally, "Good Eats"'s audience demand has seen a late November spike in the United States. We can use demand data to investigate why this occurred; for example, examining social media data if there was a trending topic or if there was a guest appearance in the latest episode. By understanding our audience's interests and what is driving their demand, we can optimize our content and promotional strategies, expanding reach and hopefully driving growth in the future.
By utilizing demand data insights, executives can make more informed and strategic decisions in the acquisition, distribution, and programming of their content.
