As an entertainment executive, there are many different ways that you can use demand data from Parrot Analytics to make more informed content, acquisition, distribution, or programming decisions. For example, consider the performance of "Good Eats" in the United States in January 2024. Here are some ways that the demand data for this show can be used:
- Valuing content: Based on the show's demand data, you can get a sense of its value to your platform or network. For example, you can see that "Good Eats" has 10.5 times the audience demand of the average show in the United States over the last 30 days, which is outstanding. Using Parrot Analytics content valuation system can help you to assess the dollar value contribution of the show to your platform in any region, which can help you to make more informed decisions about acquiring or producing content.
- Acquisitions and programming decisions: By examining the market demand for "Good Eats" in multiple countries, you can see how the show is performing globally. The show's audience demand in the United States is exceptional; however, you can see that it also outperforms the demand of the average TV show in other global markets as well, such as Canada, Germany, and Sweden. This can help you decide whether to acquire or program the show in those markets.
- Content discovery: You can see that "Good Eats" fans are also fans of other shows, such as "MasterChef UK: The Professionals" and "It's Always Sunny In Philadelphia". By understanding the tastes of your audience, you can discover other content that they might enjoy, which can help with content recommendation and discovery.
- Revenue optimization: The demand data for "Good Eats" can help you to identify the best release strategy for the content, such as which markets to release it in, what pricing strategy to use, and whether to release the content on a specific platform or network. In addition, by analyzing demand data for "Good Eats" over different time periods, you can see how the show's popularity is changing over time and adjust your marketing spend accordingly.
- Platform and network fit: By understanding where "Good Eats" is most popular and where it has the most potential for growth, you can identify which platforms or networks would be the best fit for airing or streaming the content.
In summary, demand data from Parrot Analytics can be used by entertainment executives in a range of roles to inform content, acquisition, distribution, or programming decisions. By examining the demand data for a specific show like "Good Eats", you can gain valuable insights into the show's value, global performance, audience tastes, revenue optimization, and platform fit.
