Are you an entertainment executive looking to maximize the value of your TV series? Or are you wondering which titles to acquire to increase your platform’s viewership? Understanding audience demand, as measured by Parrot Analytics, can help you make more informed content acquisition, distribution, or programming decisions. Let’s take the example of “Good Eats,” a cooking show featuring Alton Brown that aired from 1999-2012 in the United States.
To start, the show has been highly demanded over the last month in the US. With 10 times the audience demand of the average show in the US, only 2.7% of TV shows reach this level. Furthermore, its demand has been increasing over the last 90 days. However, "Good Eats" dropped in rank during July by 140 spots to #651 in the United States. If you’re a TV executive, understanding this trend in demand can help you make decisions about how to schedule or promote the show.
Looking more closely at the genre, “Good Eats” ranks at the 99.1st percentile in the US documentary genre in July, indicating outstanding demand compared to other documentary titles. To explore how “Good Eats” is performing in relation to similar shows, you can look at which other shows fans of “Good Eats” also like. "Forged in Fire", "It's Always Sunny In Philadelphia", and "Deadliest Catch" are just a few examples. These insights can give you a better idea of what other types of content to acquire or promote on your platform.
Furthermore, examining changes in demand can help you make strategic decisions. Over the last month, “Good Eats” experienced an 8.3% decrease in audience demand in the United States. Identifying what caused this decrease can help you make informed programming or marketing decisions.
Looking even more globally, analyzing audience demand across markets can reveal insights on the show’s travelability and its potential to attract international audiences. For “Good Eats,” we can see that travelability is relatively poor, but its global audience demand is good. Because it outperforms the average TV show across markets, it indicates potential value to an OTT platform looking to expand globally.
Finally, demand data can help with content valuation, answering questions like: How much is my show worth? How can you determine how much to spend on content, or what titles should you acquire to grow your subscriber base? Using demand data, Parrot Analytics’ content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. This can help entertainment executives make more informed decisions about investment and content strategy.
In conclusion, demand data as measured by Parrot Analytics can help TV executives make more strategic content acquisition, distribution, or programming decisions. Through understanding show demand by genre, examining trends over time, and analyzing global performance, executives can make more informed decisions on travelability and content valuation. Whether you’re looking to expand globally, retain your existing audience, or attract new subscribers, demand data provides the insights you need for effective decision-making.
