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Making Informed Content Decisions: How Demand Data Can Help TV Executives Utilize Economic Valuation for Future Success

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Parrot Analytics Insights - September 2023

As a TV executive, you can use demand data to make informed decisions about what content to acquire, produce, distribute or program. "Good Eats" is a popular TV series that provides insightful data on how to utilize demand data to make prime decisions. Here's how demand relates to content valuation and some questions demand data can answer to help you make informed decisions.

Demand data can be used to determine the content valuation of "Good Eats". Its outstanding demand of 9.1 times the average US show over the last 30 days means it has a high economic value to any platform. Demand data can answer a wide range of questions, such as:

1) How can you assess the value of exclusivity? Based on "Good Eats" data, you can analyze its demand over time and compare it to its global performance across six dimensions.

2) How much is my show worth? You can calculate the dollar value contribution of "Good Eats" to any platform in any region by using Parrot Analytics content valuation system, which is based on demand data.

3) Which genres are resonating most with my current audience? "Good Eats" ranks at the 98.8th percentile in the documentary genre, indicating high demand for this genre.

4) How popular is my show in any market worldwide and how well demand is maintained over time? "Good Eats" has good to outstanding demand in the top 10 global markets, and it also has outstanding longevity.

5) What are the most popular genres in my local market? You can use demand data to map local white spaces to identify what genres are popular in your local market.

By examining how "Good Eats" has been performing in the US market over the last 30 days, you can make informed acquisition, distribution or programming decisions. During September, audience demand for "Good Eats" increased by 28.5% in the United States, and although its peak demand has decreased compared to the previous 90 days, it still has higher demand than the average TV show.

From the Parrot Pulse for "Good Eats", we see that its momentum is okay, and its reach is good, indicating that the TV show has the potential to attract new subscribers to your platform. Factors like this are important to consider when making decisions about what content to acquire, distribute, or program. It also helps to understand what other shows fans of "Good Eats" enjoy, such as "Worst Cooks In America", "American Dad!" and "The Sopranos," as this indicates what content may be beneficial to have on the platform, regarding viewer retention and audience growth.

Demand data not only helps you make informed decisions but also provides insight into measuring the ROI of specific titles, identifying opportunities that exhibit the most potential, enabling competitive benchmarking, informing marketing campaigns, providing insights into audience tastes, and much more. Considering the performance of "Good Eats" in the last 30 days shows that demand data can provide insights that will prove invaluable to any TV executive looking to make informed decisions.

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