Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
back to Grammy Awards
Parrot Analytics Insights - November 2023

The analysis of "Grammy Awards" for November 2023 in the United States provides important insights on how demand data can inform content decisions and valuation. Firstly, the show exhibits outstanding demand, being 9.0 times more in-demand compared to the average show in the US and ranking in the 97.3th percentile in the reality genre. This information is particularly useful for content valuation since it reveals the dollar value contribution of this title to any platform or region.

Secondly, the show's demand has been increasing recently, and it achieved a peak rank of #464 in the US. However, during November 2023, it dropped in its rank by 713 spots. This information can help TV series financing companies, entertainment talent agencies, or TV production companies to assess how popular the show is and make informed decisions about its financing and future production.

Thirdly, the analysis shows that "Grammy Awards" has strong travelability, meaning it has global appeal and can perform well outside its home market. This information can help content distributors and OTT platforms to select the best titles to distribute globally and allocate funds to maximize future content investments.

Fourthly, the analysis shows that the show has exceptional longevity and momentum. This indicates that the show maintains strong audience demand over time and is growing rapidly. TV executives can use this information to assess how well the show continues to perform and make effective programming decisions.

Finally, the analysis provides insights on the show's reach in the global market, which TV executives can use to determine which platforms to target for distribution or acquisition of the show. Moreover, it reveals the top 10 global markets where the show is most in-demand, giving TV executives an idea of where the show is most popular.

In conclusion, the demand data and insights derived from the analysis of "Grammy Awards" showcase the benefits of leveraging demand data to make more informed content, acquisition, programming, and distribution decisions. TV executives can use these insights to answer questions such as how much a show is worth, how well it maintains audience demand over time, where it is most popular in the world, and how to optimize content investments to maximize returns.

More news about Grammy Awards: