As an entertainment executive, you have a lot of decisions to make, from content acquisition to distribution and programming decisions. Demand data can help you make more informed choices and drive higher ROI. One such example is analyzing the demand data for the "Grammy Awards." With 15.5 times the audience demand of the average show in the United States, the demand for "Grammy Awards" is exceptional.
Content Valuation:
Demand data can help you determine the valuation of a specific show. In the case of "Grammy Awards," its demand over the last 30 days, which is 15.5 times the average show in the United States, can reveal its dollar value contribution, driving engagement across the rest of the catalog, and its ability to mitigate churn.
Acquisition and Distribution Decisions:
Demand data can help you make acquisition and distribution decisions by revealing what type of content exhibits opportunity to acquire or produce and what platforms are suitable for distributing your content. For instance, the Parrot Pulse report for "Grammy Awards" shows that it has exceptional franchisability and reach, indicating that it can be an ideal show to distribute globally. Additionally, we can see that it outperforms the demand of the average TV show in each of its top ten global markets, indicating that it has high potential for international distribution.
Programming Decisions:
Demand data can help you make informed programming decisions. For example, we can see that the demand for "Grammy Awards" has been increasing recently compared to its demand over the last 90 days. Additionally, the report indicates that in February 2024, demand spiked in the United States, showing that this show should be prioritized in the upcoming programming schedule.
Content Optimization:
Demand data can help optimize content by revealing what elements of an existing show fans like the most. In the case of "Grammy Awards," we can see what shows its fans are also interested in, such as "24: Legacy" and "Legacies," which can help identify potential areas of overlap or content that can be leveraged to attract a similar audience.
In conclusion, utilizing demand data can help inform your content, acquisition, distribution, and programming decisions. Based on the example of the "Grammy Awards," assessing and analyzing the various dimensions of audience demand can help predict the show's success and identify a lucrative strategic approach.
