As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution, and programming decisions. One way to do this is through content valuation, which uses demand data to estimate the economic value of a title to a platform in a certain region. Parrot Analytics' content valuation system is based on demand data and can help answer questions like "how much is my show worth?" Using the example of the "Grammy Awards" in January 2024, we can show how demand data relates to content valuation and how it can help inform strategic decisions.
Firstly, looking at the demand for "Grammy Awards," we can see that it has 8.4 times the audience demand of the average show in the United States over the last 30 days. We can compare this to other shows in the reality genre and see that it ranks at the 97.0th percentile in terms of demand. This suggests that the show is highly popular and may be a strategic asset for a streaming platform or linear network. Furthermore, "Grammy Awards" has been increasing in popularity recently, having achieved a demand of 7.9 times the average over the last 90 days.
In terms of content acquisition, the fact that demand has increased by 60.0% during January in the United States means that there is a growing audience for this show. By examining the top 10 global markets where "Grammy Awards" is most in-demand over the last 30 days, we can see that the United States is the show's number one market globally, which may suggest that acquiring the rights to the show in this region would attract a large audience.
Demand data can also help with programming decisions, as we can see from the Parrot Pulse report on "Grammy Awards." The report measures the show's performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. For example, the fact that the show has good travelability and global demand suggests that it could be a good choice for a platform looking to expand internationally. Furthermore, the outstanding momentum of the show, as well as its potential for spin-offs or franchises, suggests that investing in this show could lead to long-term benefits.
In conclusion, demand data can be used to help entertainment executives make more informed strategic decisions around content acquisition, distribution, and programming. By using Parrot Analytics' content valuation system and examining specific examples, such as the "Grammy Awards" in January 2024, executives can gain insights into which titles are most valuable to platforms and which ones have the potential for long-term success.
