The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly searching for ways to make informed decisions regarding your content. Fortunately, Parrot Analytics offers a wealth of information that can aid you in making data-driven decisions. By looking at the case study of “Grand Designs” in the United States for March 2024, we will examine several questions and how they relate to this show and demand data.
How much is my show worth?
Knowing the value of a TV series is imperative for content valuation. Using audience demand data, you can quantify a title's worth. For example, "Grand Designs" has been performing well in the United States, with 7.6 times the audience demand of the average show in the country. This show has been decreasing in demand recently, down from 8.0 times the average in the last 90 days. Also, it can be said that "Grand Designs" is a valuable show, based on the fact that only 8.6% of all TV shows have this level of demand.
How can you determine how much to spend on content?
Parrot Analytics’ content valuation system can provide insight on how much to spend on content for a particular title. By analyzing demand data, executives can calculate the ROI a specific title will bring to any platform. For example, a particular streaming platform can use demand data to calculate the dollar value contribution of Grand Designs in the United States for March 2024.
Which shows are being watched most?
Demand data can provide information on which shows are being watched most by viewers. For example, the audience for “Grand Designs” in March 2024 had decreased by 12.1% in the United States. Additionally, other shows that fans of "Grand Designs" also like are "Rick And Morty", "Foundation", "The Mandalorian", and "Loki". By analyzing "Grand Designs" in relation to similar shows, TV executives can make more informed decisions in acquiring and distributing content.
What is the best release strategy for my content?
Demand data can inform content executives about the best release strategy for their content, and even what type of content exhibits potential to acquire or produce. For example, the demand for "Grand Designs" spiked in late March 2024 in the United States, indicating a possible successful release strategy for this show.
Does this title have a dedicated but small fandom or does it appeal to a wide group of people?
Demand data can factor into whether a show appeals to a small group or a large audience. For example, Grand Designs has a good demand in the United States and is ranked at the 97.9th percentile in the documentary genre in March. This indicates that although the show may not have a widespread audience in the United States, it has great appeal in the documentary genre and a dedicated but small fandom.
These are just a few examples of the questions you can answer with Parrot Analytics’ demand data and content valuation system, and how it can assist in making informed content decisions. Utilizing data-driven insights is increasingly essential in the entertainment industry, and Parrot Analytics can provide these insights to entertainment executives across various platforms, networks, and companies.
Grand Designs's travelability to the United States in the last 30 days is 65%, which means that the audience demand for Grand Designs is 65% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Grand Designs travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Grand Designs), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Grand Designs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Grand Designs also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grand Designs, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Grand Designs in the United States. We provide our partners with far-reaching content competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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