The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, content creators and distributors, demand data is highly valuable when it comes to making informed decisions. The analysis of "Happy!" for the month of December 2023 in the United States provides an excellent example of how demand data can be used to help decision-makers.
Content Valuation: Demand data can be used to evaluate the dollar value contribution of any title to any platform or region. For instance, in the case of "Happy!", the show has 3.4 times the audience demand of the average TV show in the United States. This is a good indication of its performance in the market, and the fact that only 8.6% of all TV shows have this level of demand further highlights its value proposition. By leveraging Parrot Analytics' content valuation, entertainment executives can determine if a show is worth the financial investment.
Content Acquisition: The demand for "Happy!" has been increasing recently, and this information can be valuable for entertainment executives who are looking for new content to acquire. The analysis shows that TV show fans of "Happy!" also like popular shows such as "True Detective", "The Mandalorian" and "The Last Of Us." With this insight, acquisition decisions can be made based on market demand and the popularity of similar shows.
Programming Decisions: The analysis reveals that demand for "Happy!" has decreased by 54.4% in the United States during December. With this information, entertainment executives can make data-driven programming decisions, such as scheduling the show at a more optimal time to boost demand. The insights can further inform the decision-making process for marketing campaigns ahead of premieres and for planning release strategies.
Distribution Decisions: By examining the top ten global markets where "Happy!" is most in-demand, entertainment executives can make informed distribution decisions. For example, the United States is "Happy!"'s number one market globally, with good audience demand. In Poland, demand is okay, and demand is similarly okay in the other markets where the show has an audience. To capitalize on this, "Happy!" can be either distributed or marketed more heavily in the United States than in other countries.
Content Investments: The demand insights reveal that "Happy!" has good longevity, meaning that audience demand has been sustained over time. Entertainment executives can leverage this data to make better-informed investment decisions. For instance, shows that maintain good audience demand over time require less marketing expense, which, in turn, maximizes investments.
Demand data is an essential tool for entertainment executives and decision-makers globally. It helps with content valuation, acquisition, distribution, programming, and content investments. By leveraging Parrot Analytics' demand data, executives can make better-informed decisions on each aspect of the content supply chain, thus improving overall efficiency and returns.
This is Happy!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Happy! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Happy! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Happy!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Happy! in the United States. We provide our partners with far-reaching media industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.