The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For any TV executive looking to make informed content decisions, demand data is critical. The demand data for "Hijack" in the United States in March 2024 provides an example of how Parrot Analytics' system works and can be used to make data-driven television decisions.
Content Valuation: One of the key uses of demand data is content valuation. For instance, the demand for "Hijack" is 13.4 times the audience demand of the average show in the United States, which indicates that the show is extremely valuable to audiences. Parrot Analytics' content valuation system helps calculate the dollar value contribution of any title, to any platform, in any region. By using demand data, it can reveal the economic value of any TV series to platforms, which can help TV executives make informed programming decisions.
Global performance: The demand data for "Hijack" highlights the importance of analyzing global performance. It shows that the show outperforms the demand for the average TV show (1x) in each of the top 10 global markets. By analyzing global demand for a TV series, using the Parrot Pulse, executives can make decisions about where to distribute content to maximize its audience and profitability.
Taste clusters: Parrot Analytics demand data can also be used to understand taste clusters. For instance, the data reveals that viewers who like "Hijack" are also interested in shows such as "Foundation", "Tom Clancy's Jack Ryan", and "The Last of Us". By examining these taste clusters, executives can devise programming strategies to engage with audiences.
Optimal release strategy and pricing: The data for "Hijack" also indicates that demand spiked in late March 2024 in the US. This information can be used by executives to devise optimal release strategies and price points for their content.
Travelability: The data shows that "Hijack" has exceptional travelability, meaning that the show has a high potential for international demand. This information can be used by executives to inform decisions about which markets the show should be distributed in.
Franchisability: Finally, demand data can be used to assess the franchisability of a TV series. The data for "Hijack" shows that the show has outstanding franchisability and spin-off potential. This information can be used by executives to devise strategies to monetize a TV series beyond its original run.
In summary, demand data can be used to make informed decisions about content valuation, global performance, taste clusters, optimal release strategy, travelability, and franchisability. In the case of "Hijack" in the United States in March 2024, the demand data provides valuable insights that TV executives can use to make data-driven decisions about how to market and distribute their content.
This is Hijack's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hijack travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Hijack is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hijack, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:05 p.m. PST using tv demand datasets from Parrot Analytics for Hijack in the United States. We provide our partners with deep entertainment industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.