If you are a content distributor, Parrot Analytics demand data on "Lab Rats" can help you to determine how much the show is worth and which platform to target for distributing this content. Based on the data, the show has good audience demand in the United States, its key market globally. This indicates a potential for a strategic distribution deal with an OTT platform or even on linear TV. Moreover, examining the top ten markets where "Lab Rats" is most in-demand shows that the United States and South Africa are its best-performing markets, indicating that these regions may offer the most lucrative acquisition opportunities.
As a TV production company, Parrot Analytics' demand data can inform your programming decisions. Although "Lab Rats" has lost some of its audience in the last month, it has maintained strong demand over time, indicating a potential for renewal or reboot. The decline of the show's popularity is easy to capture with Parrot Analytics' demand trends. You can understand their target demographic - the data suggests that fans of "Lab Rats" also enjoy animated shows like "Scooby-doo, Where Are You!" and "Phineas And Ferb". As a production company, you can use this information when creating TV programming that caters to a particular audience.
If you are a studio, Parrot Analytics' data can be useful for content valuation since it considers demand data to estimate value. The content valuation system calculates the dollar value contribution of any title, to any platform, in any region. You can use this approach to evaluate "Lab Rats" and in turn, generate accurate pricing for the show as well as determine how much to spend on content acquisition for the show. With the data that suggests the show has only "okay" demand in regions such as Ghana, Switzerland, Germany, Nigeria, Canada, Poland, and globally, you can create a targeted strategy to boost its performance in those markets.
As an entertainment talent agency, the Parrot Analytics data can help you identify who the most popular talent is through affinity analysis. You can use this information to your benefit while partnering with the right talent and networks to expand viewership. In the case of "Lab Rats", using data on the show's audience interests, you can suggest the talent that works on similar shows. As an agent, you can ensure that your clients are featured on shows with similar themes or that have a dedicated viewer base.
Finally, as an SVOD platform, Parrot Analytics' demand data can be valuable for subscriber acquisition and subscriber retention. You can decide which shows to buy based on audience preferences. In the case of "Lab Rats," the data suggests that the show has fans worldwide, including in smaller markets like Ghana. Therefore, it might make sense to allocate a marketing budget to promote the show to audiences in such smaller markets. Moreover, you can leverage the data to benchmark the show against competitors and optimize the release strategy and pricing of the content.
