As an entertainment executive, understanding audience demand data is critical to making informed content, acquisition, distribution, and programming decisions. In this case, analyzing the audience demand for "Lab Rats" can provide valuable insights into the show's potential value and performance. With 6.0 times the audience demand of the average show in the United States over the last 30 days, demand for "Lab Rats" is good. This means that this show could be a valuable asset to a streaming platform or linear network looking to attract a large audience.
One of the biggest value propositions of demand data is content valuation. As a television executive, who is interested in knowing how much a show is worth and what the baseline value is, demand data can be leveraged to answer these questions. Using Parrot Analytics' content valuation system, demand data reveals the dollar value contribution of any title, to any platform, in any region. By applying content valuation to "Lab Rats," the valuation can account for the show's increasing demand and recent 18.6% spike. The increased popularity of the show over the last 30 days suggests more people are becoming interested, which will likely lead to higher value.
In addition to content valuation, audience demand data can help executives determine the best release strategy for a show. Looking at the demand spike in mid-February 2024, it is possible that season premieres timed to match the demands of the audience's viewing habits could prove successful. This information can help them choose the optimal release strategy and pricing for "Lab Rats" and make content decisions about how frequently to release new episodes or roll out new seasons.
By analyzing the top 10 global markets where "Lab Rats" is most in-demand, executives can make more informed content acquisition decisions. The United States is "Lab Rats"'s number one market globally. Additionally, demand for this show outperforms the demand of the average TV show in the top 10 global markets, indicating that this show has a high potential to appeal to international audiences. Understanding the global appeal that this show has is key to determining the potential for future content investments.
As a talent agency, understanding audience demand data can help executives to know which talent to promote for partnerships or spin-offs creation. In this case, other shows that fans of "Lab Rats" also like are "Mighty Med", "The Aquabats! Super Show!", "Count Duckula", "My Little Pony: Friendship Is Magic", "Scooby-doo, Where Are You!", "Spongebob Squarepants", "Pokémon" and "Sesame Street". This knowledge can guide them to secure partnerships that are likely to succeed based on audience overlap and maximizes the talent's reach.
Demand data also enables competitive benchmarking. Comparing the performance of "Lab Rats" on a 1-year rolling basis vs. the last 30 days reveals that the show's popularity has increased of 6.3%. Knowing how "Lab Rats" is performing compared to other similar titles available on the market can provide executives with valuable information to help them make informed decisions.
Finally, demand data highlights whether a show could act as an acquisition-driving or churn-reducing title. In this instance, as the audience demand is rising, executives can assume that "Lab Rats" has the potential of both acquisition-driving and churn-reducing title, which makes it a strategic asset for an OTT platform or SVOD platform to have in their content library.
