As an entertainment executive, if you are planning to acquire, distribute, or produce content, demand data is what you need to make more informed decisions. In this regard, let's take a look at the demand data for "Lab Rats” in December 2023 in the United States and how it can help you make more informed decisions that relate to content valuation.
Content Valuation:
Content valuation analyzes the value of a title, its associated content library or individual episodes, and the value of the show to platforms worldwide. Parrot Analytics' content valuation system uses demand data to answer questions like "how much is my series worth?" and "what is the value of a content library to a platform over time?". In the case of "Lab Rats", the show has been performing quite well with 4.5 times the audience demand of the average show in the US over the last 30 days. Such information can help TV executives understand that "Lab Rats" is a valuable asset, and they can leverage this data to bargain for better deals with content distributors and studios.
Audience Demand and Content Acquisition:
Demand data powers Parrot Analytics' content valuation system, which enables TV executives to quantify a title's marginal revenue contribution to any platform. In the case of "Lab Rats," we can see that demand for the show has increased by 32.8% in December 2023 in the US, which indicates that the show is currently trending and could be a candidate for acquisition. Additionally, analyzing similar titles in the same genre, such as "My Little Pony: Friendship Is Magic," "The Fairly Oddparents," and "Mighty Med," can help TV executives identify other shows that might perform equally well or even better.
Programming Decisions:
TV executives can use demand data to make informed programming decisions. For instance, the top ten global markets where "Lab Rats" is most in-demand can provide insight into where to schedule the show for optimal viewership. The United States and South Africa have the highest demand for the show, which indicates that these are two markets where the show could see success. Meanwhile, in other markets such as Canada, Nigeria, Chile, Ghana, Poland, Germany, and France, demand is okay. This data can help TV executives understand where to invest their marketing dollars, which markets to pull back from, and where to focus their resources.
Distribution Decisions:
TV executives can also use demand data to make informed distribution decisions. The lab rats can act as a format that can be distributed globally across various platforms. The Parrot Pulse for "Lab Rats” shows that this show's travelability is poor. Therefore, TV executives should look at ways to change elements of the show that hinder it from performing well in other markets.
In conclusion, demand data can be a valuable asset for entertainment executives making content, acquisition, distribution, programming, and valuation decisions. With access to this data, executives can make more informed decisions on how to invest their resources and money and what content to acquire that will perform well on their platform. Understanding demand can provide TV executives with insights into market potential, audience preferences, and the value of their content.
