As an entertainment executive, you are always on the lookout for insights that can help you make informed decisions about content, acquisition, distribution, and programming. At Parrot Analytics, we specialize in providing a wealth of information that can be used to help you make sound strategic decisions.
One of the ways we do this is by using demand data to evaluate the performance of different shows. For example, let's consider "Love After Lockup: Life After Lockup" in the United States for the month of October 2023. We can see that this show has 2.5 times the audience demand of the average show in the United States for the last 30 days, putting it in the top 8.6% of all TV shows.
In addition to this, we can see that demand for "Love After Lockup: Life After Lockup" has been increasing recently. This information can be used to help determine if the show is worth continuing to invest in or if it is time to move on to something else.
Furthermore, we can see that the show's audience demand has decreased during October by 18.2% in the United States. This may be a sign that something needs to be done to increase the show's popularity.
Another useful piece of information that we can glean from demand data is which other shows are popular among "Love After Lockup: Life After Lockup" fans. By understanding the tastes and preferences of your target audience, you can better tailor your content strategy to meet their needs.
Demand data can also be used to compare the performance of different shows on a rolling basis. This information can help you identify trends, such as whether a show is gaining or losing popularity over time.
Finally, the Parrot Pulse provides an independent measure of a show's global performance across six different dimensions. By examining these dimensions and comparing them to industry averages, you can get a better sense of how well a show is performing and what areas might need improvement.
Overall, demand data is a powerful tool that entertainment executives can use to make more informed decisions about content, acquisition, distribution, and programming. By using this data in conjunction with other sources of information, such as ratings and reviews, you can get a more complete picture of how your shows are performing and what you can do to improve their success. Additionally, content valuation can be done using demand data to understand how much the show is worth to a platform.
