The demand data for "Love After Lockup: Life After Lockup" in December 2023 in the United States provides valuable insights that can help television executives across different areas make strategic decisions. Here are some examples of how demand data can be used:
1. Content Valuation: Television executives can use demand data to assess a show's value by analyzing its audience demand. In the case of "Love After Lockup: Life After Lockup," the demand is 5.8 times higher than the average show in the United States over the last 30 days, indicating a high level of interest. Understanding the economic value of a show can help executives make decisions about content investment, pricing, or distribution.
2. Programming Decisions: Given that audience demand for the show has increased by 67.8% in December 2023, executives can use this information to make programming decisions such as adding more episodes, extending the season, or scheduling reruns. They can also use this demand data to make decisions about renewing the show for future seasons.
3. Acquisition and Distribution Decisions: The Parrot Pulse for "Love After Lockup: Life After Lockup" shows that the show's travelability, or international demand, is poor, indicating that it may not perform as well outside of its home market. This information can guide acquisition and distribution decisions regarding global expansion, video on demand options, or selecting international territories to target for distribution.
4. Audience Insight: The Parrot Analytics' analysis reveals that half of the Top 10 shows that "Love After Lockup: Life After Lockup" fans also liked are reality shows, and the other half includes a mix of different genres. This information provides insights into the preferences and tastes of "Love After Lockup: Life After Lockup" viewers, which can be useful for tailoring marketing efforts to attract similar audiences or diversifying a platform's offerings. Similarly, knowing that the show's demand spiked in late December can help executives identify trends in viewership and adapt accordingly.
5. Marketing Campaign Optimization: Parrot Analytics' momentum measure for "Love After Lockup: Life After Lockup" indicates a good pace of growth, and the response to the show's marketing campaign around that time is likely effective. Understanding how a show's momentum changes over time can help executives identify the potential success of their marketing campaigns and refine them to target more profitable segments of the market to boost sales.
In conclusion, demand data provides valuable insights to television executives across different areas, including content valuation, programming decisions, acquisition and distribution decisions, audience insight, and marketing campaign optimization. The analysis of "Love After Lockup: Life After Lockup" in December 2023 in the United States serves as an example of how demand data can help executives make more informed decisions. The show's high level of demand, increased popularity, and insights into international demand, viewer preferences, and marketing campaign performance provide clear guidance to executives in shaping their future content strategies.
