If you are an entertainment executive, you can leverage demand data to make informed decisions. The insights provided by Parrot Analytics' demand data can be used for content valuation, acquisition decisions, distribution decisions, and programming decisions. Let's take a look at how demand data can provide valuable insights into the performance of "Love After Lockup: Life After Lockup" in the US during January 2024.
Content Valuation: One of the primary use cases of Parrot Analytics' demand data is content valuation. "Love After Lockup: Life After Lockup" is performing well, with 6.1 times the audience demand of the average show in the US over the last 30 days. This indicates that the show is worth more than an average show and is a strategic asset for any streaming platform. Demand data can also be used to determine the value of exclusivity and estimate cannibalization of audiences if a title is available on multiple services.
Acquisition Decisions: Parrot Analytics demand data can help entertainment executives decide which titles to acquire. By examining the top 10 global markets where "Love After Lockup: Life After Lockup" is most in-demand, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Love After Lockup: Life After Lockup"'s number one market globally. The show achieved good audience demand of 1.4x in the United States. Demand data can also help you determine the ROI a specific title will bring for any given platform and how a title drives engagement across the rest of the catalog.
Distribution Decisions: Demand data can inform which platforms should be targeted for distribution of content. The Parrot Pulse for "Love After Lockup: Life After Lockup" reveals that the worldwide audience demand across all platforms is okay, whilst its travelability is poor. Travelability quantifies a show's international demand relative to its home market. This means that the show may not be as strong in international markets but is still doing well in the US.
Programming Decisions: Demand data can help programming decisions such as release strategy, pricing, and genre focus. For "Love After Lockup: Life After Lockup" demand spiked in late January 2024 for the United States. This could be an indicator that the show's marketing campaign was effective and programming executives may want to consider optimizing marketing campaigns ahead of a premiere. Furthermore, demand data can reveal information on what type(s) of content exhibit opportunity to acquire or produce, and which genres should be focused on to attract new subscribers to a streaming platform.
In conclusion, Parrot Analytics demand data can provide valuable insights into the performance of a TV show. Using "Love After Lockup: Life After Lockup" as an example, demand data can inform content valuation, acquisition decisions, distribution decisions, and programming decisions. Parrot Analytics' demand data can help an entertainment executive make data-driven decisions that will help their business succeed.
